(function ($) {
	"use strict";

	var $window = $(window);

	function debounce(func, wait, immediate) {
		var timeout;
		return function () {
			var context = this,
				args = arguments;
			var later = function () {
				timeout = null;
				if (!immediate) func.apply(context, args);
			};
			var callNow = immediate && !timeout;
			clearTimeout(timeout);
			timeout = setTimeout(later, wait);
			if (callNow) func.apply(context, args);
		};
	}

	function rtl_slick() {
		if ($("body").hasClass("rtl")) {
			return true;
		} else {
			return false;
		}
	}

	$window.on("elementor/frontend/init", function () {
		var ModuleHandler = elementorModules.frontend.handlers.Base;

		var PostMarquee = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.wrapper = this.$element.find(".elespare-flash-wrap");
				this.run();
			},

			getDefaultSettings: function () {
				var pauseticker = false;
				if (this.getElementSettings("_pause_on_hover") == "yes") {
					pauseticker = true;
				}
				return {
					//duration in milliseconds of the marquee
					speed: this.getElementSettings("_animation_speed"),
					//gap in pixels between the tickers
					gap: 0,
					//time in milliseconds before the marquee will start animating
					delayBeforeStart: 0,
					//'left' or 'right'
					// direction: 'right',
					//true or false - should the marquee be duplicated to show an effect of continues flow
					duplicated: true,
					pauseOnHover: pauseticker,
					startVisible: true,
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			run: function () {
				var filter_wrap = this.wrapper.find(".marquee.elespare-flash-side");

				filter_wrap.marquee(this.getDefaultSettings());
			},
		});

		var PostCarousel = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getDefaultSettings: function () {
				return {
					autoplay: false,
					arrows: false,
					checkVisible: false,
					container: ".elespare-posts-wrap",
					dots: false,
					infinite: true,
					rows: 0,
					slidesToShow: 3,
					prevArrow: $("<div />")
						.append(this.findElement(".slick-prev").clone().show())
						.html(),
					nextArrow: $("<div />")
						.append(this.findElement(".slick-next").clone().show())
						.html(),
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			onElementChange: debounce(function () {
				this.elements.$container.slick("unslick");
				this.run();
			}, 200),

			getSlickSettings: function () {
				var autoplaycarousel = false;
				if (this.getElementSettings("autoplay") == "yes") {
					autoplaycarousel = true;
				}

				var settings = {
					infinite: !!this.getElementSettings("loop"),
					autoplay: autoplaycarousel,
					autoplaySpeed: this.getElementSettings("autoplay_speed"),
					speed: this.getElementSettings("animation_speed"),
					centerMode: !!this.getElementSettings("center"),
					slidesToScroll: 1,
					rtl: rtl_slick(),
				};

				switch (this.getElementSettings("navigation")) {
					case "arrow":
						settings.arrows = true;
						break;
					case "dots":
						settings.dots = true;
						break;
					case "both":
						settings.arrows = true;
						settings.dots = true;
						break;
				}
				//  var blockname =  this.elements.$container.attr('data-blockname');

				settings.slidesToShow =
					parseInt(this.getElementSettings("slides_to_show")) || 1;

				settings.slidesToShow =
					parseInt(this.getElementSettings("slides_to_show")) || 1;
				settings.responsive = [
					{
						breakpoint: elementorFrontend.config.breakpoints.lg,
						settings: {
							slidesToShow:
								parseInt(this.getElementSettings("slides_to_show_tablet")) ||
								settings.slidesToShow,
						},
					},
					{
						breakpoint: elementorFrontend.config.breakpoints.md,
						settings: {
							slidesToShow:
								parseInt(this.getElementSettings("slides_to_show_mobile")) ||
								parseInt(this.getElementSettings("slides_to_show_tablet")) ||
								settings.slidesToShow,
						},
					},
				];

				return $.extend({}, this.getSettings(), settings);
			},

			run: function () {
				this.elements.$container
					.not(".slick-initialized")
					.slick(this.getSlickSettings());
			},
		});

		//Masonry
		var PostMasonry = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getLayoutMode: function () {
				var layout = "even";
				return layout === "even" ? "masonry" : layout;
			},

			getDefaultSettings: function () {
				return {
					itemSelector: ".elespare-posts-masonry-item-wrapper",
					percentPosition: true,
					layoutMode: this.getLayoutMode(),
				};
			},

			getDefaultElements: function () {
				return {
					$container: this.findElement(".elespare-isotope"),
				};
			},

			run: function () {
				var self = this;
				self.elements.$container.isotope(self.getDefaultSettings());
			},
		});
		//-------
		var MainBannerOne = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getDefaultSettings: function () {
				return {
					autoplay: true,
					arrows: true,
					checkVisible: false,
					container: ".elespare-carousel-wrap",
					dots: false,
					infinite: true,
					rows: 0,
					slidesToShow: 1,
					prevArrow: $("<div />")
						.append(this.findElement(".slick-prev").clone().show())
						.html(),
					nextArrow: $("<div />")
						.append(this.findElement(".slick-next").clone().show())
						.html(),
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			onElementChange: debounce(function () {
				this.elements.$container.slick("unslick");
				this.run();
			}, 200),

			getSlickSettings: function () {
				var autoplaybanner = false;
				if (this.getElementSettings("_autoplay") == "yes") {
					autoplaybanner = true;
				}

				var bannersettings = {
					infinite: !!this.getElementSettings("_loop"),
					autoplay: autoplaybanner,
					autoplaySpeed: this.getElementSettings("_autoplay_speed"),
					speed: this.getElementSettings("_animation_speed"),
					slidesToScroll: 1,
					rtl: rtl_slick(),
				};

				bannersettings.slidesToShow =
					parseInt(this.elements.$container.attr("data-num")) || 1;
				bannersettings.responsive = [
					{
						breakpoint: elementorFrontend.config.breakpoints.lg,
						settings: {
							slidesToShow: 1,
						},
					},
					{
						breakpoint: elementorFrontend.config.breakpoints.md,
						settings: {
							slidesToShow: 1,
						},
					},
				];

				return $.extend({}, this.getSettings(), bannersettings);
			},

			run: function () {
				this.elements.$container
					.not(".slick-initialized")
					.slick(this.getSlickSettings());
			},
		});

		var MainBannerTwo = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getDefaultSettings: function () {
				return {
					autoplay: true,
					arrows: true,
					checkVisible: false,
					container: ".elespare-carousel-wrap",
					dots: false,
					infinite: true,
					rows: 0,
					slidesToShow: 1,
					prevArrow: $("<div />")
						.append(this.findElement(".slick-prev").clone().show())
						.html(),
					nextArrow: $("<div />")
						.append(this.findElement(".slick-next").clone().show())
						.html(),
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			onElementChange: debounce(function () {
				this.elements.$container.slick("unslick");
				this.run();
			}, 200),

			getSlickSettings: function () {
				var autoplaybanner = false;
				if (this.getElementSettings("_autoplay") == "yes") {
					autoplaybanner = true;
				}

				var bannersettings = {
					infinite: !!this.getElementSettings("_loop"),
					autoplay: autoplaybanner,
					autoplaySpeed: this.getElementSettings("_autoplay_speed"),
					speed: this.getElementSettings("_animation_speed"),
					slidesToScroll: 1,
					rtl: rtl_slick(),
				};

				bannersettings.slidesToShow =
					parseInt(this.elements.$container.attr("data-num")) || 1;
				bannersettings.responsive = [
					{
						breakpoint: elementorFrontend.config.breakpoints.lg,
						settings: {
							slidesToShow: 1,
						},
					},
					{
						breakpoint: elementorFrontend.config.breakpoints.md,
						settings: {
							slidesToShow: 1,
						},
					},
				];

				return $.extend({}, this.getSettings(), bannersettings);
			},

			run: function () {
				this.elements.$container
					.not(".slick-initialized")
					.slick(this.getSlickSettings());
			},
		});
		//-----
		//Post banner slider
		var PostBannerCarousel = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getDefaultSettings: function () {
				return {
					autoplay: true,
					arrows: true,
					checkVisible: false,
					container: ".elespare-carousel-wrap",
					dots: false,
					infinite: true,
					rows: 0,
					slidesToShow: 1,
					prevArrow: $("<div />")
						.append(this.findElement(".slick-prev").clone().show())
						.html(),
					nextArrow: $("<div />")
						.append(this.findElement(".slick-next").clone().show())
						.html(),
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			onElementChange: debounce(function () {
				this.elements.$container.slick("unslick");
				this.run();
			}, 200),

			getSlickSettings: function () {
				var autoplaybanner = false;
				if (this.getElementSettings("_autoplay") == "yes") {
					autoplaybanner = true;
				}

				var bannersettings = {
					infinite: !!this.getElementSettings("_loop"),
					autoplay: autoplaybanner,
					autoplaySpeed: this.getElementSettings("_autoplay_speed"),
					speed: this.getElementSettings("_animation_speed"),
					slidesToScroll: 1,
					rtl: rtl_slick(),
				};

				var parent_class =
					this.elements.$container.parents(".elementor-column");

				var admin_attr = parent_class.attr("data-col");

				if (
					admin_attr <= 33 ||
					parent_class.hasClass("elementor-col-33") ||
					parent_class.hasClass("elementor-col-20") ||
					parent_class.hasClass("elementor-col-16")
				) {
					bannersettings.slidesToShow = 1;
				} else {
					bannersettings.slidesToShow =
						parseInt(this.elements.$container.attr("data-num")) || 1;
				}

				bannersettings.responsive = [
					{
						breakpoint: elementorFrontend.config.breakpoints.lg,
						settings: {
							slidesToShow: 1,
						},
					},
					{
						breakpoint: elementorFrontend.config.breakpoints.md,
						settings: {
							slidesToShow: 1,
						},
					},
				];

				return $.extend({}, this.getSettings(), bannersettings);
			},

			run: function () {
				this.elements.$container
					.not(".slick-initialized")
					.slick(this.getSlickSettings());
			},
		});

		var PostBannerTrendings = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getDefaultSettings: function () {
				return {
					autoplay: true,
					arrows: false,
					checkVisible: false,
					container: ".elespare-trending-wrap",
					dots: false,
					infinite: true,
					vertical: true,
					verticalSwiping: true,
					rows: 0,
					slidesToShow: 3,
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			onElementChange: debounce(function () {
				this.elements.$container.slick("unslick");
				this.run();
			}, 200),

			getSlickSettings: function () {
				var slide_to_show = this.getElementSettings("trending_slides_to_show");

				var parent_class =
					this.elements.$container.parents(".elementor-element");
				var widget_name = parent_class
					.find(".elementor-widget-main-banner-1")
					.attr("data-widget_type");
				var widget_name_banner_2 = parent_class
					.find(".elementor-widget-main-banner-2")
					.attr("data-widget_type");

				var verticals = true;
				var admin_attr = parent_class.attr("data-col");

				if (
					widget_name == "main-banner-1.default" ||
					widget_name_banner_2 == "main-banner-2.default"
				) {
					if (admin_attr == "66" || parent_class.hasClass("elementor-col-66")) {
						verticals = false;
						slide_to_show = 2;
					} else if (
						admin_attr == "50" ||
						parent_class.hasClass("elementor-col-50")
					) {
						verticals = false;
						slide_to_show = 2;
					} else if (
						admin_attr == "33" ||
						parent_class.hasClass("elementor-col-33")
					) {
						verticals = false;
						slide_to_show = 1;
					} else if (
						admin_attr == "25" ||
						parent_class.hasClass("elementor-col-25")
					) {
						verticals = false;
						slide_to_show = 1;
					} else {
						verticals = false;
						slide_to_show = this.getElementSettings("trending_slides_to_show");
					}
				} else {
					verticals = false;
				}

				var autoplayverticale = false;
				if (this.getElementSettings("trending_autoplay") == "yes") {
					autoplayverticale = true;
				}

				var verticalsettings = {
					infinite: !!this.getElementSettings("trending_loop"),
					autoplay: autoplayverticale,
					autoplaySpeed: this.getElementSettings("trending_autoplay_speed"),
					speed: this.getElementSettings("trending_animation_speed"),
					slidesToShow: slide_to_show,
					slidesToScroll: 1,
					vertical: verticals,
					rtl: rtl_slick(),
				};

				verticalsettings.responsive = [
					{
						breakpoint: elementorFrontend.config.breakpoints.lg,
						settings: {
							slidesToShow:
								parseInt(
									this.getElementSettings("trending_slides_to_show_tablet")
								) || verticalsettings.slidesToShow,
							vertical: false,
						},
					},
					{
						breakpoint: elementorFrontend.config.breakpoints.md,
						settings: {
							slidesToShow:
								parseInt(
									this.getElementSettings("trending_slides_to_show_mobile")
								) ||
								parseInt(this.getElementSettings("slides_to_show_tablet")) ||
								verticalsettings.slidesToShow,
							vertical: false,
						},
					},
				];

				return $.extend({}, this.getSettings(), verticalsettings);
			},

			run: function () {
				this.elements.$container
					.not(".slick-initialized")
					.slick(this.getSlickSettings());
			},
		});

		var PostBannerVerticaleTrendings = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getDefaultSettings: function () {
				return {
					autoplay: true,
					arrows: false,
					checkVisible: false,
					container: ".elespare-trending-wrap",
					dots: false,
					infinite: true,
					vertical: true,
					verticalSwiping: true,
					rows: 0,
					slidesToShow: 3,
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			onElementChange: debounce(function () {
				this.elements.$container.slick("unslick");
				this.run();
			}, 200),

			getSlickSettings: function () {
				var slide_to_show = 3;

				var autoplayverticale = false;
				if (this.getElementSettings("trending_autoplay") == "yes") {
					autoplayverticale = true;
				}

				var parent_class = this.elements.$container.parents(
					".elementor-element.elementor-widget-post-banner"
				);
				var widget_name = parent_class.attr("data-widget_type");
				if (widget_name == "post-banner.default") {
					if (
						parent_class
							.find(".elespare-banner-one-wrap")
							.hasClass("banner-style-4") ||
						parent_class
							.find(".elespare-banner-one-wrap")
							.hasClass("banner-style-5") ||
						parent_class
							.find(".elespare-banner-one-wrap")
							.hasClass("banner-style-6")
					) {
						slide_to_show = 4;
					}
				}

				var verticalsettings = {
					infinite: !!this.getElementSettings("trending_loop"),
					autoplay: autoplayverticale,
					autoplaySpeed: this.getElementSettings("trending_autoplay_speed"),
					speed: this.getElementSettings("trending_animation_speed"),
					slidesToShow: slide_to_show,
					slidesToScroll: 1,
					vertical: true,
					verticalSwiping: true,
					// rtl: rtl_slick()
				};

				verticalsettings.responsive = [
					{
						breakpoint: elementorFrontend.config.breakpoints.lg,
						settings: {
							slidesToShow: 2,
							vertical: false,
							verticalSwiping: false,
							rtl: rtl_slick(),
						},
					},
					{
						breakpoint: elementorFrontend.config.breakpoints.md,
						settings: {
							slidesToShow: 1,
							vertical: false,
							verticalSwiping: false,
							rtl: rtl_slick(),
						},
					},
				];

				return $.extend({}, this.getSettings(), verticalsettings);
			},

			run: function () {
				this.elements.$container
					.not(".slick-initialized")
					.slick(this.getSlickSettings());
			},
		});

		//Post Trending Carousel
		var PostTrendingsCarousel = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getDefaultSettings: function () {
				return {
					autoplay: false,
					arrows: false,
					checkVisible: false,
					container: ".elespare-trending-wrap",
					dots: false,
					infinite: true,
					vertical: false,
					verticalSwiping: false,
					rows: 0,
					slidesToShow: 3,
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			onElementChange: debounce(function () {
				this.elements.$container.slick("unslick");
				this.run();
			}, 200),

			getSlickSettings: function () {
				var verticals = false;
				var slide_to_show = 3;
				var parent_class =
					this.elements.$container.parents(".elementor-column");
				var rtl = rtl_slick();

				var admin_attr = parent_class.attr("data-col");

				if (parent_class.hasClass("elementor-col-66")) {
					verticals = false;
					slide_to_show = 2;
					rtl = rtl_slick();
				}
				if (parent_class.hasClass("elementor-col-50")) {
					verticals = false;
					slide_to_show = 2;
					rtl = rtl_slick();
				}
				if (parent_class.hasClass("elementor-col-33")) {
					verticals = true;
					slide_to_show = 5;
					rtl = false;
				}
				if (parent_class.hasClass("elementor-col-25")) {
					verticals = true;
					slide_to_show = 2;
					rtl = false;
				}
				if (parent_class.hasClass("elementor-col-16")) {
					verticals = true;
					slide_to_show = 2;
					rtl = false;
				}

				if (admin_attr == "66") {
					verticals = false;
					slide_to_show = 2;
					rtl = rtl_slick();
				}
				if (admin_attr == "50") {
					verticals = false;
					slide_to_show = 2;
					rtl = rtl_slick();
				}

				if (admin_attr == "33") {
					verticals = true;
					slide_to_show = 5;
					rtl = false;
				}
				if (admin_attr == "25") {
					verticals = true;
					slide_to_show = 2;
					rtl = false;
				}
				if (admin_attr == "16") {
					verticals = true;
					slide_to_show = 2;
					rtl = false;
				}

				var verticalsettings = {
					infinite: !!this.getElementSettings("trending_loop"),
					autoplay: !!this.getElementSettings("trending_autoplay"),
					autoplaySpeed: this.getElementSettings("trending_autoplay_speed"),
					speed: this.getElementSettings("trending_animation_speed"),
					slidesToShow: slide_to_show,
					slidesToScroll: 1,
					vertical: verticals,
					rtl: rtl,
				};

				verticalsettings.responsive = [
					{
						breakpoint: elementorFrontend.config.breakpoints.lg,
						settings: {
							slidesToShow: 2,
							vertical: false,
							verticalSwiping: false,
							rtl: rtl_slick(),
						},
					},
					{
						breakpoint: elementorFrontend.config.breakpoints.md,
						settings: {
							slidesToShow: 5,
							vertical: true,
							verticalSwiping: true,
							rtl: false,
						},
					},
				];

				return $.extend({}, this.getSettings(), verticalsettings);
			},

			run: function () {
				this.elements.$container
					.not(".slick-initialized")
					.slick(this.getSlickSettings());
			},
		});

		//Tabs
		var PostTab = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.wrapper = this.$element.find(".elespare-post-tab");
				this.run();
			},

			run: function () {
				var filter_wrap = this.wrapper.find(".elespare-post-tab-filter"),
					filter = filter_wrap.find("li"),
					event = this.wrapper.data("event"),
					args = this.wrapper.data("query-args");
				filter.on(
					event,
					debounce(function (e) {
						e.preventDefault();
						var $self = $(this),
							term_id = $self.data("term"),
							$wrapper = $self.closest(".elespare-post-tab"),
							content = $wrapper.find(".elespare-post-tab-content"),
							loading = content.find(".elespare-post-tab-loading"),
							tab_item = content.find(".elespare-post-tab-item-wrapper"),
							$content_exist = false;

						if (0 === loading.length) {
							filter.removeClass("active");
							tab_item.removeClass("active");
							$self.addClass("active");

							tab_item.each(function () {
								var $self = $(this),
									$content_id = $self.data("term");
								if (term_id === $content_id) {
									$self.addClass("active"), ($content_exist = true);
								}
							});

							if (false === $content_exist) {
								$.ajax({
									url: ElespareLocalize.ajax_url,
									type: "POST",
									data: {
										action: "elespare_post_tab_action",
										security: ElespareLocalize.nonce,
										post_tab_query: args,
										term_id: term_id,
									},
									beforeSend: function () {
										content.append(
											'<span class="elespare-post-tab-loading"><span class="elespare-roller"><span></span><span></span><span></span><span></span></span></span>'
										);
									},
									success: function (response) {
										content.find(".elespare-post-tab-loading").remove();
										content.append(response);
									},
									error: function (error) {},
								});
							}
						}
					}, 200)
				);
			},
		});

		var SearchForm = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.wrapper = this.$element.find(".elespare-search-wrapper");
				this.run();
			},
			run: function () {
				var searchContainer = this.wrapper.find(".elespare-search--toggle");
				var btn = this.wrapper.find(".elespare-search-icon--toggle");
				var close = this.wrapper.find(".elespare--site-search-close");
				var dropdown_click = this.wrapper.find(
					".elespare-search-dropdown-toggle"
				);

				btn.on("click", function () {
					searchContainer.addClass("show");
					dropdown_click.toggleClass("show");
				});

				close.on("click", function () {
					searchContainer.removeClass("show");
				});

				const $menu = this.wrapper.find(".elespare-search-dropdown-toggle");

				$(document).mouseup((e) => {
					if (
						!$menu.is(e.target) && // if the target of the click isn't the container...
						$menu.has(e.target).length === 0
					) {
						// ... nor a descendant of the container
						$menu.removeClass("show");
					}
				});

				$(document).on("keydown", function (e) {
					if (e.keyCode === 27) {
						// ESC
						searchContainer.removeClass("show");
					}
				});
			},
		});

		var NavMenu = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.wrapper = this.$element.find(".elespare-navigation-wrapper");
				this.run();
			},

			run: function () {
				var toggle = this.wrapper.find(".elespare-menu-toggle");
				var nav = this.wrapper.find(".elespare-moblie-ham-menu");
				var overlay = this.wrapper.find(".elespare-overlay");
				var close = this.wrapper.find(".elespare--close-menu-side-bar");
				var main = this.wrapper.find(".elespare-main-navigation");
				var desktop_subnav = main.find("ul >.menu-item-has-children>a");
				var sub = main.find(".sub-menu");
				if (
					this.wrapper.hasClass("vertical") ||
					this.wrapper.hasClass("horizontal")
				) {
					sub.each(function (index) {
						$(this).wrap('<div class="elespare-menu-child">');
					});
				}

				sub
					.parents("li")
					.find("> a")
					.append('<button class="elespare-dropdwon-toggle">');
				nav
					.find("ul >.menu-item-has-children>a")
					.parents("li")
					.find("> a")
					.append('<button class="elespare-dropdwon-toggle">');

				if (
					this.wrapper.hasClass("vertical") ||
					this.wrapper.hasClass("horizontal")
				) {
					var submenu_op = this.wrapper.data("opt");
					var cl_event = "click";
					if (submenu_op == "sub-hover") {
						cl_event = "hover";
					}
					desktop_subnav.on(cl_event, function (e) {
						e.preventDefault();

						var item = $(this).siblings(".elespare-menu-child");
						if (
							desktop_subnav
								.parents(".elespare-navigation-wrapper")
								.hasClass("horizontal")
						) {
							$(this)
								.closest("ul")
								.find(".elespare-menu-child")
								.not(item)
								.removeClass("active");
						}
						if (item.hasClass("active")) {
							item.removeClass("active");
							$(this).removeClass("up");
							$(this).removeClass(submenu_op);
						} else {
							item.addClass("active");
							$(this).addClass("up");
							$(this).addClass(submenu_op);
						}
					});

					if (this.wrapper.hasClass("sub-click")) {
						$(document).on("click", function (e) {
							var elebodyclick = $(".sub-click");
							if (
								!elebodyclick.is(e.target) && // if the target of the click isn't the container...
								elebodyclick.has(e.target).length === 0
							) {
								// ... nor a descendant of the container
								elebodyclick
									.parents(".elespare-main-navigation")
									.find(".elespare-menu-child")
									.removeClass("active");
							}
						});
					}
				}

				// Show Menu Mobile

				toggle.on("click", function (e) {
					e.preventDefault();
					if (nav.hasClass("show")) {
						nav.removeClass("show");
						overlay.removeClass("show");
						toggle.removeClass("elespare-nav-menu-toggle");
					} else {
						nav.addClass("show");
						overlay.addClass("show");
						toggle.addClass("elespare-nav-menu-toggle");
					}
				});

				// Close menu mobile when click overlay
				overlay.on("click", function (e) {
					nav.removeClass("show");
					overlay.removeClass("show");
				});

				// Close menu mobile when click icon close
				close.on("click", function (e) {
					nav.removeClass("show");
					overlay.removeClass("show");
				});

				// Close menu mobile when click ESC
				$(document).on("keyup", function (e) {
					if (e.keyCode === 27) {
						nav.removeClass("show");
						overlay.removeClass("show");
					}
				});

				/* MOBILE MENU */

				var btn = nav.find(
					"ul >.menu-item-has-children>a .elespare-dropdwon-toggle"
				);

				btn.on("click", function (e) {
					e.preventDefault();
					var item = $(this).parent("a").siblings("ul.sub-menu");
					var active = item.hasClass("active");
					if (active) {
						item.removeClass("active");
						$(this).removeClass("up");
						item.slideUp(300);
					} else {
						item.addClass("active");
						item.slideDown(300);
						$(this).addClass("up");
					}
				});

				// for Testing

				$(".sub-menu .menu-item-has-children").on("hover", function () {
					var width = $(this).offset().left,
						windowWidth = $(window).width(),
						range = windowWidth - width;

					if (range < 400) {
						$(this).find(".elespare-menu-child").css({ top: "100%" });
						$(this)
							.find(".sub-menu")
							.css({ left: "auto", top: "100%", right: "50%" });
					}
				});

				if (main.hasClass("primary-menu")) {
					main.removeClass("primary-menu");
				}
			},
		});

		//Tabs
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-tabs.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostTab, {
					$element: $scope,
				});
			}
		);
		//Masonry

		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-masonry.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostMasonry, {
					$element: $scope,
				});
			}
		);

		//Carousel
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-carousel.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostCarousel, {
					$element: $scope,
				});
			}
		);

		//slider
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-slider.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostCarousel, {
					$element: $scope,
				});
			}
		);
		//Marquee

		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-flash.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostMarquee, {
					$element: $scope,
				});
			}
		);

		//banner -1
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-banner.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostBannerCarousel, {
					$element: $scope,
				});
			}
		);
		//banner -2
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-banner-2.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostBannerCarousel, {
					$element: $scope,
				});
			}
		);
		//---------------------------
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/main-banner-1.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(MainBannerOne, {
					$element: $scope,
				});
			}
		);
		//MainBannerTrendings banner1
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/main-banner-1.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostBannerTrendings, {
					$element: $scope,
				});
			}
		);
		//MainBannerTrendings banner2

		elementorFrontend.hooks.addAction(
			"frontend/element_ready/main-banner-2.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(MainBannerTwo, {
					$element: $scope,
				});
			}
		);
		//MainBannerTrendings banner1
		// elementorFrontend.hooks.addAction(
		// 	"frontend/element_ready/main-banner-2.default",
		// 	function ($scope) {
		// 		elementorFrontend.elementsHandler.addHandler(PostBannerTrendings, {
		// 			$element: $scope,
		// 		});
		// 	}
		// );

		//-------------------
		//PostBannerTrendings banner1
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-banner.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(
					PostBannerVerticaleTrendings,
					{
						$element: $scope,
					}
				);
			}
		);

		//PostBannerTrendings banner 2
		// elementorFrontend.hooks.addAction(
		// 	"frontend/element_ready/post-banner-2.default",
		// 	function ($scope) {
		// 		elementorFrontend.elementsHandler.addHandler(PostBannerTrendings, {
		// 			$element: $scope,
		// 		});
		// 	}
		// );

		//PostsTrendingsCarousel
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-trending-carousel.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostTrendingsCarousel, {
					$element: $scope,
				});
			}
		);
		//Serach Form
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/search-from.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(SearchForm, {
					$element: $scope,
				});
			}
		);

		//Horizontal Nav Menu

		elementorFrontend.hooks.addAction(
			"frontend/element_ready/elespare-nav-horziontal-menu.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(NavMenu, {
					$element: $scope,
				});
			}
		);
		//Vertical Nav Menu
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/elespare-nav-vertical-menu.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(NavMenu, {
					$element: $scope,
				});
			}
		);

		//Expandable Nav Menu
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/elespare-nav-expanded-menu.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(NavMenu, {
					$element: $scope,
				});
			}
		);
	});
})(jQuery);
/*! elementor - v3.30.0 - 09-07-2025 */
.elementor-widget-video .elementor-widget-container,.elementor-widget-video:not(:has(.elementor-widget-container)){overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{background-color:#000;border:none;display:flex;height:100%;width:100%}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{background-position:50%;background-size:cover;inset:0;position:absolute}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{aspect-ratio:var(--video-aspect-ratio);display:block;-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center;width:100%}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var( --container-widget-flex-grow )}<!DOCTYPE html>
<html lang="es">
<head>
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<style id="wp-img-auto-sizes-contain-inline-css">
img:is([sizes=auto i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px}
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<link rel='stylesheet' id='astra-theme-css-css' href='https://roombamania.es/wp-content/themes/astra/assets/css/minified/main.min.css?ver=4.11.9' media='all' />
<style id="astra-theme-css-inline-css">
:root{--ast-post-nav-space:0;--ast-container-default-xlg-padding:2.5em;--ast-container-default-lg-padding:2.5em;--ast-container-default-slg-padding:2em;--ast-container-default-md-padding:2.5em;--ast-container-default-sm-padding:2.5em;--ast-container-default-xs-padding:2.4em;--ast-container-default-xxs-padding:1.8em;--ast-code-block-background:#ECEFF3;--ast-comment-inputs-background:#F9FAFB;--ast-normal-container-width:1200px;--ast-narrow-container-width:750px;--ast-blog-title-font-weight:600;--ast-blog-meta-weight:600;--ast-global-color-primary:var(--ast-global-color-4);--ast-global-color-secondary:var(--ast-global-color-5);--ast-global-color-alternate-background:var(--ast-global-color-6);--ast-global-color-subtle-background:var(--ast-global-color-7);--ast-bg-style-guide:#F8FAFC;--ast-shadow-style-guide:0px 0px 4px 0 #00000057;--ast-global-dark-bg-style:#fff;--ast-global-dark-lfs:#fbfbfb;--ast-widget-bg-color:#fafafa;--ast-wc-container-head-bg-color:#fbfbfb;--ast-title-layout-bg:#eeeeee;--ast-search-border-color:#e7e7e7;--ast-lifter-hover-bg:#e6e6e6;--ast-gallery-block-color:#000;--srfm-color-input-label:var(--ast-global-color-2);}html{font-size:100%;}a{color:var(--ast-global-color-0);}a:hover,a:focus{color:var(--ast-global-color-1);}body,button,input,select,textarea,.ast-button,.ast-custom-button{font-family:-apple-system,BlinkMacSystemFont,Segoe UI,Roboto,Oxygen-Sans,Ubuntu,Cantarell,Helvetica Neue,sans-serif;font-weight:400;font-size:16px;font-size:1rem;line-height:var(--ast-body-line-height,1.65);}blockquote{color:var(--ast-global-color-3);}h1,h2,h3,h4,h5,h6,.entry-content :where(h1,h2,h3,h4,h5,h6),.site-title,.site-title a{font-weight:600;}.ast-site-identity .site-title a{color:var(--ast-global-color-2);}.site-title{font-size:26px;font-size:1.625rem;display:block;}.site-header 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:where(h5){font-size:18px;font-size:1.125rem;line-height:1.2em;font-weight:600;}h6,.entry-content :where(h6){font-size:16px;font-size:1rem;line-height:1.25em;font-weight:600;}::selection{background-color:var(--ast-global-color-0);color:#ffffff;}body,h1,h2,h3,h4,h5,h6,.entry-title a,.entry-content :where(h1,h2,h3,h4,h5,h6){color:var(--ast-global-color-3);}.tagcloud a:hover,.tagcloud a:focus,.tagcloud 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.site-footer-section{display:block;margin-bottom:10px;}.ast-builder-grid-row-container.ast-builder-grid-row-tablet-full .ast-builder-grid-row{grid-template-columns:1fr;}}@media (max-width:544px){.site-below-footer-wrap[data-section="section-below-footer-builder"].ast-footer-row-mobile-inline .site-footer-section{display:flex;margin-bottom:0;}.site-below-footer-wrap[data-section="section-below-footer-builder"].ast-footer-row-mobile-stack .site-footer-section{display:block;margin-bottom:10px;}.ast-builder-grid-row-container.ast-builder-grid-row-mobile-full .ast-builder-grid-row{grid-template-columns:1fr;}}.site-below-footer-wrap[data-section="section-below-footer-builder"]{display:grid;}@media (max-width:921px){.ast-header-break-point .site-below-footer-wrap[data-section="section-below-footer-builder"]{display:grid;}}@media (max-width:544px){.ast-header-break-point .site-below-footer-wrap[data-section="section-below-footer-builder"]{display:grid;}}.ast-footer-copyright{text-align:center;}.ast-footer-copyright {color:var(--ast-global-color-3);}@media (max-width:921px){.ast-footer-copyright{text-align:center;}}@media (max-width:544px){.ast-footer-copyright{text-align:center;}}.ast-footer-copyright {font-size:16px;font-size:1rem;}.ast-footer-copyright.ast-builder-layout-element{display:flex;}@media (max-width:921px){.ast-header-break-point .ast-footer-copyright.ast-builder-layout-element{display:flex;}}@media (max-width:544px){.ast-header-break-point .ast-footer-copyright.ast-builder-layout-element{display:flex;}}.footer-widget-area.widget-area.site-footer-focus-item{width:auto;}.ast-footer-row-inline .footer-widget-area.widget-area.site-footer-focus-item{width:100%;}.ast-header-break-point .main-header-bar{border-bottom-width:1px;}@media (min-width:922px){.main-header-bar{border-bottom-width:1px;}}.main-header-menu .menu-item, #astra-footer-menu 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.main-navigation > ul > li:last-child a{margin-right:0;}}.ast-separate-container .ast-article-inner{background-color:var(--ast-global-color-4);}@media (max-width:921px){.ast-separate-container .ast-article-inner{background-color:var(--ast-global-color-4);}}@media (max-width:544px){.ast-separate-container .ast-article-inner{background-color:var(--ast-global-color-4);}}.ast-separate-container .ast-article-single:not(.ast-related-post), .ast-separate-container .error-404, .ast-separate-container .no-results, .single.ast-separate-container .site-main .ast-author-meta, .ast-separate-container .related-posts-title-wrapper, .ast-separate-container .comments-count-wrapper, .ast-box-layout.ast-plain-container .site-content, .ast-padded-layout.ast-plain-container .site-content, .ast-separate-container .ast-archive-description, .ast-separate-container .comments-area{background-color:var(--ast-global-color-4);}@media (max-width:921px){.ast-separate-container .ast-article-single:not(.ast-related-post), .ast-separate-container .error-404, .ast-separate-container .no-results, .single.ast-separate-container .site-main .ast-author-meta, .ast-separate-container .related-posts-title-wrapper, .ast-separate-container .comments-count-wrapper, .ast-box-layout.ast-plain-container .site-content, .ast-padded-layout.ast-plain-container .site-content, .ast-separate-container .ast-archive-description{background-color:var(--ast-global-color-4);}}@media (max-width:544px){.ast-separate-container .ast-article-single:not(.ast-related-post), .ast-separate-container .error-404, .ast-separate-container .no-results, .single.ast-separate-container .site-main .ast-author-meta, .ast-separate-container .related-posts-title-wrapper, .ast-separate-container .comments-count-wrapper, .ast-box-layout.ast-plain-container .site-content, .ast-padded-layout.ast-plain-container .site-content, .ast-separate-container .ast-archive-description{background-color:var(--ast-global-color-4);}}.ast-separate-container.ast-two-container #secondary .widget{background-color:var(--ast-global-color-4);}@media (max-width:921px){.ast-separate-container.ast-two-container #secondary .widget{background-color:var(--ast-global-color-4);}}@media (max-width:544px){.ast-separate-container.ast-two-container #secondary .widget{background-color:var(--ast-global-color-4);}}.ast-plain-container, .ast-page-builder-template{background-color:var(--ast-global-color-4);}@media (max-width:921px){.ast-plain-container, .ast-page-builder-template{background-color:var(--ast-global-color-4);}}@media (max-width:544px){.ast-plain-container, .ast-page-builder-template{background-color:var(--ast-global-color-4);}}
		#ast-scroll-top {
			display: none;
			position: fixed;
			text-align: center;
			cursor: pointer;
			z-index: 99;
			width: 2.1em;
			height: 2.1em;
			line-height: 2.1;
			color: #ffffff;
			border-radius: 2px;
			content: "";
			outline: inherit;
		}
		@media (min-width: 769px) {
			#ast-scroll-top {
				content: "769";
			}
		}
		#ast-scroll-top .ast-icon.icon-arrow svg {
			margin-left: 0px;
			vertical-align: middle;
			transform: translate(0, -20%) rotate(180deg);
			width: 1.6em;
		}
		.ast-scroll-to-top-right {
			right: 30px;
			bottom: 30px;
		}
		.ast-scroll-to-top-left {
			left: 30px;
			bottom: 30px;
		}
	#ast-scroll-top{background-color:var(--ast-global-color-0);font-size:15px;}@media (max-width:921px){#ast-scroll-top .ast-icon.icon-arrow svg{width:1em;}}.ast-mobile-header-content > *,.ast-desktop-header-content > * {padding: 10px 0;height: auto;}.ast-mobile-header-content > *:first-child,.ast-desktop-header-content > *:first-child {padding-top: 10px;}.ast-mobile-header-content > .ast-builder-menu,.ast-desktop-header-content > .ast-builder-menu {padding-top: 0;}.ast-mobile-header-content > *:last-child,.ast-desktop-header-content > *:last-child {padding-bottom: 0;}.ast-mobile-header-content .ast-search-menu-icon.ast-inline-search label,.ast-desktop-header-content .ast-search-menu-icon.ast-inline-search label {width: 100%;}.ast-desktop-header-content .main-header-bar-navigation .ast-submenu-expanded > .ast-menu-toggle::before {transform: rotateX(180deg);}#ast-desktop-header .ast-desktop-header-content,.ast-mobile-header-content .ast-search-icon,.ast-desktop-header-content .ast-search-icon,.ast-mobile-header-wrap .ast-mobile-header-content,.ast-main-header-nav-open.ast-popup-nav-open .ast-mobile-header-wrap .ast-mobile-header-content,.ast-main-header-nav-open.ast-popup-nav-open .ast-desktop-header-content {display: none;}.ast-main-header-nav-open.ast-header-break-point #ast-desktop-header .ast-desktop-header-content,.ast-main-header-nav-open.ast-header-break-point .ast-mobile-header-wrap .ast-mobile-header-content {display: block;}.ast-desktop .ast-desktop-header-content .astra-menu-animation-slide-up > .menu-item > .sub-menu,.ast-desktop .ast-desktop-header-content .astra-menu-animation-slide-up > .menu-item .menu-item > .sub-menu,.ast-desktop .ast-desktop-header-content .astra-menu-animation-slide-down > .menu-item > .sub-menu,.ast-desktop .ast-desktop-header-content .astra-menu-animation-slide-down > .menu-item .menu-item > .sub-menu,.ast-desktop .ast-desktop-header-content .astra-menu-animation-fade > .menu-item > .sub-menu,.ast-desktop .ast-desktop-header-content .astra-menu-animation-fade > .menu-item .menu-item > .sub-menu {opacity: 1;visibility: visible;}.ast-hfb-header.ast-default-menu-enable.ast-header-break-point .ast-mobile-header-wrap .ast-mobile-header-content .main-header-bar-navigation {width: unset;margin: unset;}.ast-mobile-header-content.content-align-flex-end .main-header-bar-navigation .menu-item-has-children > .ast-menu-toggle,.ast-desktop-header-content.content-align-flex-end .main-header-bar-navigation .menu-item-has-children > .ast-menu-toggle {left: calc( 20px - 0.907em);right: auto;}.ast-mobile-header-content .ast-search-menu-icon,.ast-mobile-header-content .ast-search-menu-icon.slide-search,.ast-desktop-header-content .ast-search-menu-icon,.ast-desktop-header-content .ast-search-menu-icon.slide-search {width: 100%;position: relative;display: block;right: auto;transform: none;}.ast-mobile-header-content .ast-search-menu-icon.slide-search .search-form,.ast-mobile-header-content .ast-search-menu-icon .search-form,.ast-desktop-header-content .ast-search-menu-icon.slide-search .search-form,.ast-desktop-header-content .ast-search-menu-icon .search-form {right: 0;visibility: visible;opacity: 1;position: relative;top: auto;transform: none;padding: 0;display: block;overflow: hidden;}.ast-mobile-header-content .ast-search-menu-icon.ast-inline-search .search-field,.ast-mobile-header-content .ast-search-menu-icon .search-field,.ast-desktop-header-content .ast-search-menu-icon.ast-inline-search .search-field,.ast-desktop-header-content .ast-search-menu-icon .search-field {width: 100%;padding-right: 5.5em;}.ast-mobile-header-content .ast-search-menu-icon .search-submit,.ast-desktop-header-content .ast-search-menu-icon .search-submit {display: block;position: absolute;height: 100%;top: 0;right: 0;padding: 0 1em;border-radius: 0;}.ast-hfb-header.ast-default-menu-enable.ast-header-break-point .ast-mobile-header-wrap .ast-mobile-header-content .main-header-bar-navigation ul .sub-menu .menu-link {padding-left: 30px;}.ast-hfb-header.ast-default-menu-enable.ast-header-break-point .ast-mobile-header-wrap .ast-mobile-header-content .main-header-bar-navigation .sub-menu .menu-item .menu-item .menu-link {padding-left: 40px;}.ast-mobile-popup-drawer.active .ast-mobile-popup-inner{background-color:#ffffff;;}.ast-mobile-header-wrap .ast-mobile-header-content, .ast-desktop-header-content{background-color:#ffffff;;}.ast-mobile-popup-content > *, .ast-mobile-header-content > *, .ast-desktop-popup-content > *, .ast-desktop-header-content > *{padding-top:0px;padding-bottom:0px;}.content-align-flex-start .ast-builder-layout-element{justify-content:flex-start;}.content-align-flex-start .main-header-menu{text-align:left;}.ast-desktop-header-content, .ast-mobile-header-content{position:absolute;width:100%;}.ast-mobile-popup-drawer.active .menu-toggle-close{color:#3a3a3a;}.ast-mobile-header-wrap .ast-primary-header-bar,.ast-primary-header-bar .site-primary-header-wrap{min-height:80px;}.ast-desktop .ast-primary-header-bar .main-header-menu > .menu-item{line-height:80px;}.ast-header-break-point #masthead .ast-mobile-header-wrap .ast-primary-header-bar,.ast-header-break-point #masthead .ast-mobile-header-wrap .ast-below-header-bar,.ast-header-break-point #masthead .ast-mobile-header-wrap .ast-above-header-bar{padding-left:20px;padding-right:20px;}.ast-header-break-point .ast-primary-header-bar{border-bottom-width:1px;border-bottom-color:var( --ast-global-color-subtle-background,--ast-global-color-7 );border-bottom-style:solid;}@media (min-width:922px){.ast-primary-header-bar{border-bottom-width:1px;border-bottom-color:var( --ast-global-color-subtle-background,--ast-global-color-7 );border-bottom-style:solid;}}.ast-primary-header-bar{background-color:var( --ast-global-color-primary,--ast-global-color-4 );}.ast-primary-header-bar{display:block;}@media (max-width:921px){.ast-header-break-point .ast-primary-header-bar{display:grid;}}@media (max-width:544px){.ast-header-break-point .ast-primary-header-bar{display:grid;}}[data-section="section-header-mobile-trigger"] .ast-button-wrap .ast-mobile-menu-trigger-minimal{color:var(--ast-global-color-0);border:none;background:transparent;}[data-section="section-header-mobile-trigger"] .ast-button-wrap .mobile-menu-toggle-icon .ast-mobile-svg{width:20px;height:20px;fill:var(--ast-global-color-0);}[data-section="section-header-mobile-trigger"] .ast-button-wrap .mobile-menu-wrap .mobile-menu{color:var(--ast-global-color-0);}.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item > .menu-link{color:var(--ast-global-color-3);}.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item > .ast-menu-toggle{color:var(--ast-global-color-3);}.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item:hover > .menu-link, .ast-builder-menu-mobile .main-navigation .inline-on-mobile .menu-item:hover > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .menu-item:hover > .menu-link, .ast-builder-menu-mobile .main-navigation .inline-on-mobile .menu-item:hover > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item:hover > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item.current-menu-item > .menu-link, .ast-builder-menu-mobile .main-navigation .inline-on-mobile .menu-item.current-menu-item > .ast-menu-toggle, .ast-builder-menu-mobile .main-navigation .menu-item.current-menu-ancestor > .menu-link, .ast-builder-menu-mobile .main-navigation .menu-item.current-menu-ancestor > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item.current-menu-item > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item.menu-item-has-children > .ast-menu-toggle{top:0;}.ast-builder-menu-mobile .main-navigation .menu-item-has-children > .menu-link:after{content:unset;}.ast-hfb-header .ast-builder-menu-mobile .main-header-menu, .ast-hfb-header .ast-builder-menu-mobile .main-navigation .menu-item .menu-link, .ast-hfb-header .ast-builder-menu-mobile .main-navigation .menu-item .sub-menu .menu-link{border-style:none;}.ast-builder-menu-mobile .main-navigation .menu-item.menu-item-has-children > .ast-menu-toggle{top:0;}@media (max-width:921px){.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item > .menu-link{color:var(--ast-global-color-3);}.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item > .ast-menu-toggle{color:var(--ast-global-color-3);}.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item:hover > .menu-link, .ast-builder-menu-mobile .main-navigation .inline-on-mobile .menu-item:hover > .ast-menu-toggle{color:var(--ast-global-color-1);background:var(--ast-global-color-5);}.ast-builder-menu-mobile .main-navigation .menu-item:hover > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item.current-menu-item > .menu-link, .ast-builder-menu-mobile .main-navigation .inline-on-mobile .menu-item.current-menu-item > .ast-menu-toggle, .ast-builder-menu-mobile .main-navigation .menu-item.current-menu-ancestor > .menu-link, .ast-builder-menu-mobile .main-navigation .menu-item.current-menu-ancestor > .ast-menu-toggle{color:var(--ast-global-color-1);background:var(--ast-global-color-5);}.ast-builder-menu-mobile .main-navigation .menu-item.current-menu-item > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item.menu-item-has-children > .ast-menu-toggle{top:0;}.ast-builder-menu-mobile .main-navigation .menu-item-has-children > .menu-link:after{content:unset;}.ast-builder-menu-mobile .main-navigation .main-header-menu , .ast-builder-menu-mobile .main-navigation .main-header-menu .menu-link, .ast-builder-menu-mobile .main-navigation .main-header-menu .sub-menu{background-color:var(--ast-global-color-4);}}@media (max-width:544px){.ast-builder-menu-mobile .main-navigation .menu-item.menu-item-has-children > .ast-menu-toggle{top:0;}}.ast-builder-menu-mobile .main-navigation{display:block;}@media (max-width:921px){.ast-header-break-point .ast-builder-menu-mobile .main-navigation{display:block;}}@media (max-width:544px){.ast-header-break-point .ast-builder-menu-mobile .main-navigation{display:block;}}.comment-reply-title{font-size:20px;font-size:1.25rem;}.ast-comment-meta{line-height:1.666666667;color:var(--ast-global-color-0);font-size:13px;font-size:0.8125rem;}.ast-comment-list #cancel-comment-reply-link{font-size:16px;font-size:1rem;}.comments-title {padding: 1em 0 0;}.comments-title {word-wrap: break-word;font-weight: 600; padding-bottom: 1em;}.ast-comment-list {margin: 0;word-wrap: break-word;padding-bottom: 0;list-style: none;}.ast-comment-list li {list-style: none;}.ast-comment-list .ast-comment-edit-reply-wrap {-js-display: flex;display: flex;justify-content: flex-end;}.ast-comment-list .comment-awaiting-moderation {margin-bottom: 0;}.ast-comment {padding: 0 ;}.ast-comment-info img {border-radius: 50%;}.ast-comment-cite-wrap cite {font-style: normal;}.comment-reply-title {font-weight: 600;line-height: 1.65;}.ast-comment-meta {margin-bottom: 0.5em;}.comments-area .comment-form-comment {width: 100%;border: none;margin: 0;padding: 0;}.comments-area .comment-notes,.comments-area .comment-textarea,.comments-area .form-allowed-tags {margin-bottom: 1.5em;}.comments-area .form-submit {margin-bottom: 0;}.comments-area textarea#comment,.comments-area .ast-comment-formwrap input[type="text"] {width: 100%;border-radius: 0;vertical-align: middle;margin-bottom: 10px;}.comments-area .no-comments {margin-top: 0.5em;margin-bottom: 0.5em;}.comments-area p.logged-in-as {margin-bottom: 1em;}.ast-separate-container .ast-comment-list {padding-bottom: 0;}.ast-separate-container .ast-comment-list li.depth-1 .children li,.ast-narrow-container .ast-comment-list li.depth-1 .children li {padding-bottom: 0;padding-top: 0;margin-bottom: 0;}.ast-separate-container .ast-comment-list .comment-respond {padding-top: 0;padding-bottom: 1em;background-color: transparent;}.ast-comment-list .comment .comment-respond {padding-bottom: 2em;border-bottom: none;}.ast-separate-container .ast-comment-list .bypostauthor,.ast-narrow-container .ast-comment-list .bypostauthor {padding: 2em;margin-bottom: 1em;}.ast-separate-container .ast-comment-list .bypostauthor li,.ast-narrow-container .ast-comment-list .bypostauthor li {background: transparent;margin-bottom: 0;padding: 0 0 0 2em;}.comment-content a {word-wrap: break-word;}.comment-form-legend {margin-bottom: unset;padding: 0 0.5em;}.comment-reply-title {padding-top: 0;margin-bottom: 1em;}.ast-comment {padding-top: 2.5em;padding-bottom: 2.5em;border-top: 1px solid var(--ast-single-post-border,var(--ast-border-color));}.ast-separate-container .ast-comment-list .comment + .comment,.ast-narrow-container .ast-comment-list .comment + .comment {padding-top: 0;padding-bottom: 0;}.ast-separate-container .ast-comment-list li.depth-1,.ast-narrow-container .ast-comment-list li.depth-1 {padding-left: 2.5em;padding-right: 2.5em;}.ast-plain-container .ast-comment,.ast-page-builder-template .ast-comment {padding: 2em 0;}.page.ast-page-builder-template .comments-area {margin-top: 2em;}.ast-comment-list .children {margin-left: 2em;}@media (max-width: 992px) {.ast-comment-list .children {margin-left: 1em;}}.ast-comment-list #cancel-comment-reply-link {white-space: nowrap;font-size: 13px;font-weight: normal;margin-left: 1em;}.ast-comment-info {display: flex;position: relative;}.ast-comment-meta {justify-content: right;padding: 0 3.4em 1.60em;}.comments-area #wp-comment-cookies-consent {margin-right: 10px;}.ast-page-builder-template .comments-area {padding-left: 20px;padding-right: 20px;margin-top: 0;margin-bottom: 2em;}.ast-separate-container .ast-comment-list .bypostauthor .bypostauthor {background: transparent;margin-bottom: 0;padding-right: 0;padding-bottom: 0;padding-top: 0;}@media (min-width:922px){.ast-separate-container .ast-comment-list li .comment-respond{padding-left:2.66666em;padding-right:2.66666em;}}@media (max-width:544px){.ast-separate-container .ast-comment-list li.depth-1{margin-bottom:0;}.ast-separate-container .ast-comment-list .bypostauthor{padding:.5em;}.ast-separate-container .ast-comment-list .bypostauthor li{padding:0 0 0 .5em;}.ast-comment-list .children{margin-left:0.66666em;}}
				.ast-comment-cite-wrap cite {
					font-weight: 600;
					font-size: 1.2em;
				}
				.ast-comment-info img {
					box-shadow: 0 0 5px 0 rgba(0,0,0,.15);
					border: 1px solid var(--ast-single-post-border, var(--ast-border-color));
				}
				.ast-comment-info {
					margin-bottom: 1em;
				}
				.logged-in span.ast-reply-link {
					margin-right: 16px;
				}
				a.comment-edit-link, a.comment-reply-link {
					font-size: 13px;
					transition: all 0.2s;
				}
				header.ast-comment-meta {
					text-transform: inherit;
				}
				.ast-page-builder-template .ast-comment-list .children {
					margin-top: 0em;
				}
				.ast-page-builder-template .ast-comment-meta {
					padding: 0 22px;
				}
				.ast-comment-content.comment p {
					margin-bottom: 16px;
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			<h1 class="entry-title" itemprop="headline">In einer zunehmend digitalisierten Welt wird die Markenbildung zu einer vielschichtigen Disziplin, d</h1><div class="entry-meta">Por <span class="posted-by vcard author" itemtype="https://schema.org/Person" itemscope="itemscope" itemprop="author">			<a title="Ver todas las entradas de jorge.lornun@gmail.com"
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				jorge.lornun@gmail.com			</span>
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		 / <span class="posted-on"><span class="published" itemprop="datePublished"> junio 8, 2025 </span></span></div>
			
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<section>
<h2>Der Wandel der Markenführung: Mehr als nur Logo und Slogan</h2>
<p>In einer zunehmend digitalisierten Welt wird die Markenbildung zu einer vielschichtigen Disziplin, die weit über visuelle Identität hinausgeht. Unternehmen nutzen heute ganzheitliche Strategien, um eine emotionale Verbindung zu ihrem Publikum aufzubauen – eine Entwicklung, die durch die Komplexität der Verbraucherpräferenzen und die Geschwindigkeit des Medienwandels vorangetrieben wird.</p>
<p>Gleichzeitig hat die wissenschaftliche Grundlage der Markenpsychologie erheblich an Bedeutung gewonnen. Erkenntnisse aus der Neurowissenschaft, insbesondere im Bereich der emotionalen Erinnerungen, helfen Marken, nachhaltig im Bewusstsein der Konsumenten verankert zu werden. Dabei spielen authentische Geschichten und kohärente Markenerlebnisse eine entscheidende Rolle.</p>
</section>
<section>
<h2>Die Bedeutung authentischer Markenführung in der Praxis</h2>
<p>Ein Beispiel für durchdachte Markenentwicklung ist das Zusammenspiel von visuellem Storytelling und psychologischer Wahrnehmung. So zeigt eine Studie des <strong>Harvard Business Review</strong>, dass Marken, die eine klare, authentische Identität präsentieren, eine um <strong>31%</strong> höhere Kundenbindung erzielen (<a href="https://luciaputtrich.de/">https://www.luciaputtrich.de/</a>).</p>
<blockquote><p>
      «Marken, die es schaffen, Emotionen und Werte glaubwürdig zu vermitteln, profitieren langfristig durch eine stärkere Kundenloyalität.»
    </p></blockquote>
<p>Ein bedeutendes Element hierbei ist die Fähigkeit, konsistent über alle Touchpoints hinweg aufzutreten – von der Website über Social Media bis hin zum physischen Erlebnis. Der Anspruch an Authentizität erfordert tiefgehende Kenntnis der Zielgruppenpsychologie sowie strategisches Feingefühl bei der Positionierung der Marke.</p>
</section>
<section>
<h2>Strategische Innovationen im Markenaufbau</h2>
<p>In den letzten Jahren haben Technologietrends, wie Künstliche Intelligenz und Augmented Reality, neue Wege geschaffen, um Markeninteraktionen zu revolutionieren. Innovative Marken nutzen personalisierte Inhalte, um im digitalen Raum bedeutungsvoller zu erscheinen. Hierbei spielt die Kunst, technologische Möglichkeiten mit psychologischer Wirkung zu verschmelzen, eine zentrale Rolle.</p>
<p>Beispielsweise integriert eine führende Brand-Agentur, die auf <a href="https://www.luciaputtrich.de/">https://www.luciaputtrich.de/</a>, innovative Ansätze in ihrer Kundenarbeit, um nachhaltige Markenbilder zu schaffen. Dies beinhaltet auch eine umfassende Betrachtung der kulturellen Kontexte, in denen Marken agieren, um kulturelle Relevanz zu gewährleisten.</p>
</section>
<section>
<h2>Fazit: Die Zukunft der Markenentwicklung</h2>
<p>Die Kombination aus wissenschaftlicher Erkenntnis, technologischen Innovationen und authentischem Storytelling ist die Basis für erfolgreiche Marken im 21. Jahrhundert. Unternehmen, die diese Faktoren strategisch miteinander verbinden, schaffen nachhaltige Differenzierung und kulturelle Relevanz.</p>
<p>Der Weg führt über eine tiefergehende Kenntnis der psychologischen Mechanismen, die hinter Markenwahrnehmung stecken, gepaart mit kreativen, technologiebasierten Ansätzen – eine Verbindung, die durch spezialisierte Beratungsangebote wie bei <a href="https://www.luciaputtrich.de/">https://www.luciaputtrich.de/</a> begleitet werden kann.</p>
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