(function ($) {
	"use strict";

	var $window = $(window);

	function debounce(func, wait, immediate) {
		var timeout;
		return function () {
			var context = this,
				args = arguments;
			var later = function () {
				timeout = null;
				if (!immediate) func.apply(context, args);
			};
			var callNow = immediate && !timeout;
			clearTimeout(timeout);
			timeout = setTimeout(later, wait);
			if (callNow) func.apply(context, args);
		};
	}

	function rtl_slick() {
		if ($("body").hasClass("rtl")) {
			return true;
		} else {
			return false;
		}
	}

	$window.on("elementor/frontend/init", function () {
		var ModuleHandler = elementorModules.frontend.handlers.Base;

		var PostMarquee = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.wrapper = this.$element.find(".elespare-flash-wrap");
				this.run();
			},

			getDefaultSettings: function () {
				var pauseticker = false;
				if (this.getElementSettings("_pause_on_hover") == "yes") {
					pauseticker = true;
				}
				return {
					//duration in milliseconds of the marquee
					speed: this.getElementSettings("_animation_speed"),
					//gap in pixels between the tickers
					gap: 0,
					//time in milliseconds before the marquee will start animating
					delayBeforeStart: 0,
					//'left' or 'right'
					// direction: 'right',
					//true or false - should the marquee be duplicated to show an effect of continues flow
					duplicated: true,
					pauseOnHover: pauseticker,
					startVisible: true,
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			run: function () {
				var filter_wrap = this.wrapper.find(".marquee.elespare-flash-side");

				filter_wrap.marquee(this.getDefaultSettings());
			},
		});

		var PostCarousel = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getDefaultSettings: function () {
				return {
					autoplay: false,
					arrows: false,
					checkVisible: false,
					container: ".elespare-posts-wrap",
					dots: false,
					infinite: true,
					rows: 0,
					slidesToShow: 3,
					prevArrow: $("<div />")
						.append(this.findElement(".slick-prev").clone().show())
						.html(),
					nextArrow: $("<div />")
						.append(this.findElement(".slick-next").clone().show())
						.html(),
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			onElementChange: debounce(function () {
				this.elements.$container.slick("unslick");
				this.run();
			}, 200),

			getSlickSettings: function () {
				var autoplaycarousel = false;
				if (this.getElementSettings("autoplay") == "yes") {
					autoplaycarousel = true;
				}

				var settings = {
					infinite: !!this.getElementSettings("loop"),
					autoplay: autoplaycarousel,
					autoplaySpeed: this.getElementSettings("autoplay_speed"),
					speed: this.getElementSettings("animation_speed"),
					centerMode: !!this.getElementSettings("center"),
					slidesToScroll: 1,
					rtl: rtl_slick(),
				};

				switch (this.getElementSettings("navigation")) {
					case "arrow":
						settings.arrows = true;
						break;
					case "dots":
						settings.dots = true;
						break;
					case "both":
						settings.arrows = true;
						settings.dots = true;
						break;
				}
				//  var blockname =  this.elements.$container.attr('data-blockname');

				settings.slidesToShow =
					parseInt(this.getElementSettings("slides_to_show")) || 1;

				settings.slidesToShow =
					parseInt(this.getElementSettings("slides_to_show")) || 1;
				settings.responsive = [
					{
						breakpoint: elementorFrontend.config.breakpoints.lg,
						settings: {
							slidesToShow:
								parseInt(this.getElementSettings("slides_to_show_tablet")) ||
								settings.slidesToShow,
						},
					},
					{
						breakpoint: elementorFrontend.config.breakpoints.md,
						settings: {
							slidesToShow:
								parseInt(this.getElementSettings("slides_to_show_mobile")) ||
								parseInt(this.getElementSettings("slides_to_show_tablet")) ||
								settings.slidesToShow,
						},
					},
				];

				return $.extend({}, this.getSettings(), settings);
			},

			run: function () {
				this.elements.$container
					.not(".slick-initialized")
					.slick(this.getSlickSettings());
			},
		});

		//Masonry
		var PostMasonry = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getLayoutMode: function () {
				var layout = "even";
				return layout === "even" ? "masonry" : layout;
			},

			getDefaultSettings: function () {
				return {
					itemSelector: ".elespare-posts-masonry-item-wrapper",
					percentPosition: true,
					layoutMode: this.getLayoutMode(),
				};
			},

			getDefaultElements: function () {
				return {
					$container: this.findElement(".elespare-isotope"),
				};
			},

			run: function () {
				var self = this;
				self.elements.$container.isotope(self.getDefaultSettings());
			},
		});
		//-------
		var MainBannerOne = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getDefaultSettings: function () {
				return {
					autoplay: true,
					arrows: true,
					checkVisible: false,
					container: ".elespare-carousel-wrap",
					dots: false,
					infinite: true,
					rows: 0,
					slidesToShow: 1,
					prevArrow: $("<div />")
						.append(this.findElement(".slick-prev").clone().show())
						.html(),
					nextArrow: $("<div />")
						.append(this.findElement(".slick-next").clone().show())
						.html(),
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			onElementChange: debounce(function () {
				this.elements.$container.slick("unslick");
				this.run();
			}, 200),

			getSlickSettings: function () {
				var autoplaybanner = false;
				if (this.getElementSettings("_autoplay") == "yes") {
					autoplaybanner = true;
				}

				var bannersettings = {
					infinite: !!this.getElementSettings("_loop"),
					autoplay: autoplaybanner,
					autoplaySpeed: this.getElementSettings("_autoplay_speed"),
					speed: this.getElementSettings("_animation_speed"),
					slidesToScroll: 1,
					rtl: rtl_slick(),
				};

				bannersettings.slidesToShow =
					parseInt(this.elements.$container.attr("data-num")) || 1;
				bannersettings.responsive = [
					{
						breakpoint: elementorFrontend.config.breakpoints.lg,
						settings: {
							slidesToShow: 1,
						},
					},
					{
						breakpoint: elementorFrontend.config.breakpoints.md,
						settings: {
							slidesToShow: 1,
						},
					},
				];

				return $.extend({}, this.getSettings(), bannersettings);
			},

			run: function () {
				this.elements.$container
					.not(".slick-initialized")
					.slick(this.getSlickSettings());
			},
		});

		var MainBannerTwo = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getDefaultSettings: function () {
				return {
					autoplay: true,
					arrows: true,
					checkVisible: false,
					container: ".elespare-carousel-wrap",
					dots: false,
					infinite: true,
					rows: 0,
					slidesToShow: 1,
					prevArrow: $("<div />")
						.append(this.findElement(".slick-prev").clone().show())
						.html(),
					nextArrow: $("<div />")
						.append(this.findElement(".slick-next").clone().show())
						.html(),
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			onElementChange: debounce(function () {
				this.elements.$container.slick("unslick");
				this.run();
			}, 200),

			getSlickSettings: function () {
				var autoplaybanner = false;
				if (this.getElementSettings("_autoplay") == "yes") {
					autoplaybanner = true;
				}

				var bannersettings = {
					infinite: !!this.getElementSettings("_loop"),
					autoplay: autoplaybanner,
					autoplaySpeed: this.getElementSettings("_autoplay_speed"),
					speed: this.getElementSettings("_animation_speed"),
					slidesToScroll: 1,
					rtl: rtl_slick(),
				};

				bannersettings.slidesToShow =
					parseInt(this.elements.$container.attr("data-num")) || 1;
				bannersettings.responsive = [
					{
						breakpoint: elementorFrontend.config.breakpoints.lg,
						settings: {
							slidesToShow: 1,
						},
					},
					{
						breakpoint: elementorFrontend.config.breakpoints.md,
						settings: {
							slidesToShow: 1,
						},
					},
				];

				return $.extend({}, this.getSettings(), bannersettings);
			},

			run: function () {
				this.elements.$container
					.not(".slick-initialized")
					.slick(this.getSlickSettings());
			},
		});
		//-----
		//Post banner slider
		var PostBannerCarousel = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getDefaultSettings: function () {
				return {
					autoplay: true,
					arrows: true,
					checkVisible: false,
					container: ".elespare-carousel-wrap",
					dots: false,
					infinite: true,
					rows: 0,
					slidesToShow: 1,
					prevArrow: $("<div />")
						.append(this.findElement(".slick-prev").clone().show())
						.html(),
					nextArrow: $("<div />")
						.append(this.findElement(".slick-next").clone().show())
						.html(),
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			onElementChange: debounce(function () {
				this.elements.$container.slick("unslick");
				this.run();
			}, 200),

			getSlickSettings: function () {
				var autoplaybanner = false;
				if (this.getElementSettings("_autoplay") == "yes") {
					autoplaybanner = true;
				}

				var bannersettings = {
					infinite: !!this.getElementSettings("_loop"),
					autoplay: autoplaybanner,
					autoplaySpeed: this.getElementSettings("_autoplay_speed"),
					speed: this.getElementSettings("_animation_speed"),
					slidesToScroll: 1,
					rtl: rtl_slick(),
				};

				var parent_class =
					this.elements.$container.parents(".elementor-column");

				var admin_attr = parent_class.attr("data-col");

				if (
					admin_attr <= 33 ||
					parent_class.hasClass("elementor-col-33") ||
					parent_class.hasClass("elementor-col-20") ||
					parent_class.hasClass("elementor-col-16")
				) {
					bannersettings.slidesToShow = 1;
				} else {
					bannersettings.slidesToShow =
						parseInt(this.elements.$container.attr("data-num")) || 1;
				}

				bannersettings.responsive = [
					{
						breakpoint: elementorFrontend.config.breakpoints.lg,
						settings: {
							slidesToShow: 1,
						},
					},
					{
						breakpoint: elementorFrontend.config.breakpoints.md,
						settings: {
							slidesToShow: 1,
						},
					},
				];

				return $.extend({}, this.getSettings(), bannersettings);
			},

			run: function () {
				this.elements.$container
					.not(".slick-initialized")
					.slick(this.getSlickSettings());
			},
		});

		var PostBannerTrendings = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getDefaultSettings: function () {
				return {
					autoplay: true,
					arrows: false,
					checkVisible: false,
					container: ".elespare-trending-wrap",
					dots: false,
					infinite: true,
					vertical: true,
					verticalSwiping: true,
					rows: 0,
					slidesToShow: 3,
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			onElementChange: debounce(function () {
				this.elements.$container.slick("unslick");
				this.run();
			}, 200),

			getSlickSettings: function () {
				var slide_to_show = this.getElementSettings("trending_slides_to_show");

				var parent_class =
					this.elements.$container.parents(".elementor-element");
				var widget_name = parent_class
					.find(".elementor-widget-main-banner-1")
					.attr("data-widget_type");
				var widget_name_banner_2 = parent_class
					.find(".elementor-widget-main-banner-2")
					.attr("data-widget_type");

				var verticals = true;
				var admin_attr = parent_class.attr("data-col");

				if (
					widget_name == "main-banner-1.default" ||
					widget_name_banner_2 == "main-banner-2.default"
				) {
					if (admin_attr == "66" || parent_class.hasClass("elementor-col-66")) {
						verticals = false;
						slide_to_show = 2;
					} else if (
						admin_attr == "50" ||
						parent_class.hasClass("elementor-col-50")
					) {
						verticals = false;
						slide_to_show = 2;
					} else if (
						admin_attr == "33" ||
						parent_class.hasClass("elementor-col-33")
					) {
						verticals = false;
						slide_to_show = 1;
					} else if (
						admin_attr == "25" ||
						parent_class.hasClass("elementor-col-25")
					) {
						verticals = false;
						slide_to_show = 1;
					} else {
						verticals = false;
						slide_to_show = this.getElementSettings("trending_slides_to_show");
					}
				} else {
					verticals = false;
				}

				var autoplayverticale = false;
				if (this.getElementSettings("trending_autoplay") == "yes") {
					autoplayverticale = true;
				}

				var verticalsettings = {
					infinite: !!this.getElementSettings("trending_loop"),
					autoplay: autoplayverticale,
					autoplaySpeed: this.getElementSettings("trending_autoplay_speed"),
					speed: this.getElementSettings("trending_animation_speed"),
					slidesToShow: slide_to_show,
					slidesToScroll: 1,
					vertical: verticals,
					rtl: rtl_slick(),
				};

				verticalsettings.responsive = [
					{
						breakpoint: elementorFrontend.config.breakpoints.lg,
						settings: {
							slidesToShow:
								parseInt(
									this.getElementSettings("trending_slides_to_show_tablet")
								) || verticalsettings.slidesToShow,
							vertical: false,
						},
					},
					{
						breakpoint: elementorFrontend.config.breakpoints.md,
						settings: {
							slidesToShow:
								parseInt(
									this.getElementSettings("trending_slides_to_show_mobile")
								) ||
								parseInt(this.getElementSettings("slides_to_show_tablet")) ||
								verticalsettings.slidesToShow,
							vertical: false,
						},
					},
				];

				return $.extend({}, this.getSettings(), verticalsettings);
			},

			run: function () {
				this.elements.$container
					.not(".slick-initialized")
					.slick(this.getSlickSettings());
			},
		});

		var PostBannerVerticaleTrendings = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getDefaultSettings: function () {
				return {
					autoplay: true,
					arrows: false,
					checkVisible: false,
					container: ".elespare-trending-wrap",
					dots: false,
					infinite: true,
					vertical: true,
					verticalSwiping: true,
					rows: 0,
					slidesToShow: 3,
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			onElementChange: debounce(function () {
				this.elements.$container.slick("unslick");
				this.run();
			}, 200),

			getSlickSettings: function () {
				var slide_to_show = 3;

				var autoplayverticale = false;
				if (this.getElementSettings("trending_autoplay") == "yes") {
					autoplayverticale = true;
				}

				var parent_class = this.elements.$container.parents(
					".elementor-element.elementor-widget-post-banner"
				);
				var widget_name = parent_class.attr("data-widget_type");
				if (widget_name == "post-banner.default") {
					if (
						parent_class
							.find(".elespare-banner-one-wrap")
							.hasClass("banner-style-4") ||
						parent_class
							.find(".elespare-banner-one-wrap")
							.hasClass("banner-style-5") ||
						parent_class
							.find(".elespare-banner-one-wrap")
							.hasClass("banner-style-6")
					) {
						slide_to_show = 4;
					}
				}

				var verticalsettings = {
					infinite: !!this.getElementSettings("trending_loop"),
					autoplay: autoplayverticale,
					autoplaySpeed: this.getElementSettings("trending_autoplay_speed"),
					speed: this.getElementSettings("trending_animation_speed"),
					slidesToShow: slide_to_show,
					slidesToScroll: 1,
					vertical: true,
					verticalSwiping: true,
					// rtl: rtl_slick()
				};

				verticalsettings.responsive = [
					{
						breakpoint: elementorFrontend.config.breakpoints.lg,
						settings: {
							slidesToShow: 2,
							vertical: false,
							verticalSwiping: false,
							rtl: rtl_slick(),
						},
					},
					{
						breakpoint: elementorFrontend.config.breakpoints.md,
						settings: {
							slidesToShow: 1,
							vertical: false,
							verticalSwiping: false,
							rtl: rtl_slick(),
						},
					},
				];

				return $.extend({}, this.getSettings(), verticalsettings);
			},

			run: function () {
				this.elements.$container
					.not(".slick-initialized")
					.slick(this.getSlickSettings());
			},
		});

		//Post Trending Carousel
		var PostTrendingsCarousel = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getDefaultSettings: function () {
				return {
					autoplay: false,
					arrows: false,
					checkVisible: false,
					container: ".elespare-trending-wrap",
					dots: false,
					infinite: true,
					vertical: false,
					verticalSwiping: false,
					rows: 0,
					slidesToShow: 3,
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			onElementChange: debounce(function () {
				this.elements.$container.slick("unslick");
				this.run();
			}, 200),

			getSlickSettings: function () {
				var verticals = false;
				var slide_to_show = 3;
				var parent_class =
					this.elements.$container.parents(".elementor-column");
				var rtl = rtl_slick();

				var admin_attr = parent_class.attr("data-col");

				if (parent_class.hasClass("elementor-col-66")) {
					verticals = false;
					slide_to_show = 2;
					rtl = rtl_slick();
				}
				if (parent_class.hasClass("elementor-col-50")) {
					verticals = false;
					slide_to_show = 2;
					rtl = rtl_slick();
				}
				if (parent_class.hasClass("elementor-col-33")) {
					verticals = true;
					slide_to_show = 5;
					rtl = false;
				}
				if (parent_class.hasClass("elementor-col-25")) {
					verticals = true;
					slide_to_show = 2;
					rtl = false;
				}
				if (parent_class.hasClass("elementor-col-16")) {
					verticals = true;
					slide_to_show = 2;
					rtl = false;
				}

				if (admin_attr == "66") {
					verticals = false;
					slide_to_show = 2;
					rtl = rtl_slick();
				}
				if (admin_attr == "50") {
					verticals = false;
					slide_to_show = 2;
					rtl = rtl_slick();
				}

				if (admin_attr == "33") {
					verticals = true;
					slide_to_show = 5;
					rtl = false;
				}
				if (admin_attr == "25") {
					verticals = true;
					slide_to_show = 2;
					rtl = false;
				}
				if (admin_attr == "16") {
					verticals = true;
					slide_to_show = 2;
					rtl = false;
				}

				var verticalsettings = {
					infinite: !!this.getElementSettings("trending_loop"),
					autoplay: !!this.getElementSettings("trending_autoplay"),
					autoplaySpeed: this.getElementSettings("trending_autoplay_speed"),
					speed: this.getElementSettings("trending_animation_speed"),
					slidesToShow: slide_to_show,
					slidesToScroll: 1,
					vertical: verticals,
					rtl: rtl,
				};

				verticalsettings.responsive = [
					{
						breakpoint: elementorFrontend.config.breakpoints.lg,
						settings: {
							slidesToShow: 2,
							vertical: false,
							verticalSwiping: false,
							rtl: rtl_slick(),
						},
					},
					{
						breakpoint: elementorFrontend.config.breakpoints.md,
						settings: {
							slidesToShow: 5,
							vertical: true,
							verticalSwiping: true,
							rtl: false,
						},
					},
				];

				return $.extend({}, this.getSettings(), verticalsettings);
			},

			run: function () {
				this.elements.$container
					.not(".slick-initialized")
					.slick(this.getSlickSettings());
			},
		});

		//Tabs
		var PostTab = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.wrapper = this.$element.find(".elespare-post-tab");
				this.run();
			},

			run: function () {
				var filter_wrap = this.wrapper.find(".elespare-post-tab-filter"),
					filter = filter_wrap.find("li"),
					event = this.wrapper.data("event"),
					args = this.wrapper.data("query-args");
				filter.on(
					event,
					debounce(function (e) {
						e.preventDefault();
						var $self = $(this),
							term_id = $self.data("term"),
							$wrapper = $self.closest(".elespare-post-tab"),
							content = $wrapper.find(".elespare-post-tab-content"),
							loading = content.find(".elespare-post-tab-loading"),
							tab_item = content.find(".elespare-post-tab-item-wrapper"),
							$content_exist = false;

						if (0 === loading.length) {
							filter.removeClass("active");
							tab_item.removeClass("active");
							$self.addClass("active");

							tab_item.each(function () {
								var $self = $(this),
									$content_id = $self.data("term");
								if (term_id === $content_id) {
									$self.addClass("active"), ($content_exist = true);
								}
							});

							if (false === $content_exist) {
								$.ajax({
									url: ElespareLocalize.ajax_url,
									type: "POST",
									data: {
										action: "elespare_post_tab_action",
										security: ElespareLocalize.nonce,
										post_tab_query: args,
										term_id: term_id,
									},
									beforeSend: function () {
										content.append(
											'<span class="elespare-post-tab-loading"><span class="elespare-roller"><span></span><span></span><span></span><span></span></span></span>'
										);
									},
									success: function (response) {
										content.find(".elespare-post-tab-loading").remove();
										content.append(response);
									},
									error: function (error) {},
								});
							}
						}
					}, 200)
				);
			},
		});

		var SearchForm = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.wrapper = this.$element.find(".elespare-search-wrapper");
				this.run();
			},
			run: function () {
				var searchContainer = this.wrapper.find(".elespare-search--toggle");
				var btn = this.wrapper.find(".elespare-search-icon--toggle");
				var close = this.wrapper.find(".elespare--site-search-close");
				var dropdown_click = this.wrapper.find(
					".elespare-search-dropdown-toggle"
				);

				btn.on("click", function () {
					searchContainer.addClass("show");
					dropdown_click.toggleClass("show");
				});

				close.on("click", function () {
					searchContainer.removeClass("show");
				});

				const $menu = this.wrapper.find(".elespare-search-dropdown-toggle");

				$(document).mouseup((e) => {
					if (
						!$menu.is(e.target) && // if the target of the click isn't the container...
						$menu.has(e.target).length === 0
					) {
						// ... nor a descendant of the container
						$menu.removeClass("show");
					}
				});

				$(document).on("keydown", function (e) {
					if (e.keyCode === 27) {
						// ESC
						searchContainer.removeClass("show");
					}
				});
			},
		});

		var NavMenu = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.wrapper = this.$element.find(".elespare-navigation-wrapper");
				this.run();
			},

			run: function () {
				var toggle = this.wrapper.find(".elespare-menu-toggle");
				var nav = this.wrapper.find(".elespare-moblie-ham-menu");
				var overlay = this.wrapper.find(".elespare-overlay");
				var close = this.wrapper.find(".elespare--close-menu-side-bar");
				var main = this.wrapper.find(".elespare-main-navigation");
				var desktop_subnav = main.find("ul >.menu-item-has-children>a");
				var sub = main.find(".sub-menu");
				if (
					this.wrapper.hasClass("vertical") ||
					this.wrapper.hasClass("horizontal")
				) {
					sub.each(function (index) {
						$(this).wrap('<div class="elespare-menu-child">');
					});
				}

				sub
					.parents("li")
					.find("> a")
					.append('<button class="elespare-dropdwon-toggle">');
				nav
					.find("ul >.menu-item-has-children>a")
					.parents("li")
					.find("> a")
					.append('<button class="elespare-dropdwon-toggle">');

				if (
					this.wrapper.hasClass("vertical") ||
					this.wrapper.hasClass("horizontal")
				) {
					var submenu_op = this.wrapper.data("opt");
					var cl_event = "click";
					if (submenu_op == "sub-hover") {
						cl_event = "hover";
					}
					desktop_subnav.on(cl_event, function (e) {
						e.preventDefault();

						var item = $(this).siblings(".elespare-menu-child");
						if (
							desktop_subnav
								.parents(".elespare-navigation-wrapper")
								.hasClass("horizontal")
						) {
							$(this)
								.closest("ul")
								.find(".elespare-menu-child")
								.not(item)
								.removeClass("active");
						}
						if (item.hasClass("active")) {
							item.removeClass("active");
							$(this).removeClass("up");
							$(this).removeClass(submenu_op);
						} else {
							item.addClass("active");
							$(this).addClass("up");
							$(this).addClass(submenu_op);
						}
					});

					if (this.wrapper.hasClass("sub-click")) {
						$(document).on("click", function (e) {
							var elebodyclick = $(".sub-click");
							if (
								!elebodyclick.is(e.target) && // if the target of the click isn't the container...
								elebodyclick.has(e.target).length === 0
							) {
								// ... nor a descendant of the container
								elebodyclick
									.parents(".elespare-main-navigation")
									.find(".elespare-menu-child")
									.removeClass("active");
							}
						});
					}
				}

				// Show Menu Mobile

				toggle.on("click", function (e) {
					e.preventDefault();
					if (nav.hasClass("show")) {
						nav.removeClass("show");
						overlay.removeClass("show");
						toggle.removeClass("elespare-nav-menu-toggle");
					} else {
						nav.addClass("show");
						overlay.addClass("show");
						toggle.addClass("elespare-nav-menu-toggle");
					}
				});

				// Close menu mobile when click overlay
				overlay.on("click", function (e) {
					nav.removeClass("show");
					overlay.removeClass("show");
				});

				// Close menu mobile when click icon close
				close.on("click", function (e) {
					nav.removeClass("show");
					overlay.removeClass("show");
				});

				// Close menu mobile when click ESC
				$(document).on("keyup", function (e) {
					if (e.keyCode === 27) {
						nav.removeClass("show");
						overlay.removeClass("show");
					}
				});

				/* MOBILE MENU */

				var btn = nav.find(
					"ul >.menu-item-has-children>a .elespare-dropdwon-toggle"
				);

				btn.on("click", function (e) {
					e.preventDefault();
					var item = $(this).parent("a").siblings("ul.sub-menu");
					var active = item.hasClass("active");
					if (active) {
						item.removeClass("active");
						$(this).removeClass("up");
						item.slideUp(300);
					} else {
						item.addClass("active");
						item.slideDown(300);
						$(this).addClass("up");
					}
				});

				// for Testing

				$(".sub-menu .menu-item-has-children").on("hover", function () {
					var width = $(this).offset().left,
						windowWidth = $(window).width(),
						range = windowWidth - width;

					if (range < 400) {
						$(this).find(".elespare-menu-child").css({ top: "100%" });
						$(this)
							.find(".sub-menu")
							.css({ left: "auto", top: "100%", right: "50%" });
					}
				});

				if (main.hasClass("primary-menu")) {
					main.removeClass("primary-menu");
				}
			},
		});

		//Tabs
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-tabs.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostTab, {
					$element: $scope,
				});
			}
		);
		//Masonry

		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-masonry.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostMasonry, {
					$element: $scope,
				});
			}
		);

		//Carousel
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-carousel.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostCarousel, {
					$element: $scope,
				});
			}
		);

		//slider
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-slider.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostCarousel, {
					$element: $scope,
				});
			}
		);
		//Marquee

		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-flash.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostMarquee, {
					$element: $scope,
				});
			}
		);

		//banner -1
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-banner.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostBannerCarousel, {
					$element: $scope,
				});
			}
		);
		//banner -2
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-banner-2.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostBannerCarousel, {
					$element: $scope,
				});
			}
		);
		//---------------------------
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/main-banner-1.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(MainBannerOne, {
					$element: $scope,
				});
			}
		);
		//MainBannerTrendings banner1
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/main-banner-1.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostBannerTrendings, {
					$element: $scope,
				});
			}
		);
		//MainBannerTrendings banner2

		elementorFrontend.hooks.addAction(
			"frontend/element_ready/main-banner-2.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(MainBannerTwo, {
					$element: $scope,
				});
			}
		);
		//MainBannerTrendings banner1
		// elementorFrontend.hooks.addAction(
		// 	"frontend/element_ready/main-banner-2.default",
		// 	function ($scope) {
		// 		elementorFrontend.elementsHandler.addHandler(PostBannerTrendings, {
		// 			$element: $scope,
		// 		});
		// 	}
		// );

		//-------------------
		//PostBannerTrendings banner1
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-banner.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(
					PostBannerVerticaleTrendings,
					{
						$element: $scope,
					}
				);
			}
		);

		//PostBannerTrendings banner 2
		// elementorFrontend.hooks.addAction(
		// 	"frontend/element_ready/post-banner-2.default",
		// 	function ($scope) {
		// 		elementorFrontend.elementsHandler.addHandler(PostBannerTrendings, {
		// 			$element: $scope,
		// 		});
		// 	}
		// );

		//PostsTrendingsCarousel
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-trending-carousel.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostTrendingsCarousel, {
					$element: $scope,
				});
			}
		);
		//Serach Form
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/search-from.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(SearchForm, {
					$element: $scope,
				});
			}
		);

		//Horizontal Nav Menu

		elementorFrontend.hooks.addAction(
			"frontend/element_ready/elespare-nav-horziontal-menu.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(NavMenu, {
					$element: $scope,
				});
			}
		);
		//Vertical Nav Menu
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/elespare-nav-vertical-menu.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(NavMenu, {
					$element: $scope,
				});
			}
		);

		//Expandable Nav Menu
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/elespare-nav-expanded-menu.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(NavMenu, {
					$element: $scope,
				});
			}
		);
	});
})(jQuery);
/*! elementor - v3.30.0 - 09-07-2025 */
.elementor-widget-video .elementor-widget-container,.elementor-widget-video:not(:has(.elementor-widget-container)){overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{background-color:#000;border:none;display:flex;height:100%;width:100%}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{background-position:50%;background-size:cover;inset:0;position:absolute}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{aspect-ratio:var(--video-aspect-ratio);display:block;-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center;width:100%}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var( --container-widget-flex-grow )}<!DOCTYPE html>
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.site-footer-section{display:block;margin-bottom:10px;}.ast-builder-grid-row-container.ast-builder-grid-row-tablet-full .ast-builder-grid-row{grid-template-columns:1fr;}}@media (max-width:544px){.site-below-footer-wrap[data-section="section-below-footer-builder"].ast-footer-row-mobile-inline .site-footer-section{display:flex;margin-bottom:0;}.site-below-footer-wrap[data-section="section-below-footer-builder"].ast-footer-row-mobile-stack .site-footer-section{display:block;margin-bottom:10px;}.ast-builder-grid-row-container.ast-builder-grid-row-mobile-full .ast-builder-grid-row{grid-template-columns:1fr;}}.site-below-footer-wrap[data-section="section-below-footer-builder"]{display:grid;}@media (max-width:921px){.ast-header-break-point .site-below-footer-wrap[data-section="section-below-footer-builder"]{display:grid;}}@media (max-width:544px){.ast-header-break-point .site-below-footer-wrap[data-section="section-below-footer-builder"]{display:grid;}}.ast-footer-copyright{text-align:center;}.ast-footer-copyright {color:var(--ast-global-color-3);}@media (max-width:921px){.ast-footer-copyright{text-align:center;}}@media (max-width:544px){.ast-footer-copyright{text-align:center;}}.ast-footer-copyright {font-size:16px;font-size:1rem;}.ast-footer-copyright.ast-builder-layout-element{display:flex;}@media (max-width:921px){.ast-header-break-point .ast-footer-copyright.ast-builder-layout-element{display:flex;}}@media (max-width:544px){.ast-header-break-point .ast-footer-copyright.ast-builder-layout-element{display:flex;}}.footer-widget-area.widget-area.site-footer-focus-item{width:auto;}.ast-footer-row-inline .footer-widget-area.widget-area.site-footer-focus-item{width:100%;}.ast-header-break-point .main-header-bar{border-bottom-width:1px;}@media (min-width:922px){.main-header-bar{border-bottom-width:1px;}}.main-header-menu .menu-item, #astra-footer-menu 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.main-navigation > ul > li:last-child a{margin-right:0;}}.ast-separate-container .ast-article-inner{background-color:var(--ast-global-color-4);}@media (max-width:921px){.ast-separate-container .ast-article-inner{background-color:var(--ast-global-color-4);}}@media (max-width:544px){.ast-separate-container .ast-article-inner{background-color:var(--ast-global-color-4);}}.ast-separate-container .ast-article-single:not(.ast-related-post), .ast-separate-container .error-404, .ast-separate-container .no-results, .single.ast-separate-container .site-main .ast-author-meta, .ast-separate-container .related-posts-title-wrapper, .ast-separate-container .comments-count-wrapper, .ast-box-layout.ast-plain-container .site-content, .ast-padded-layout.ast-plain-container .site-content, .ast-separate-container .ast-archive-description, .ast-separate-container .comments-area{background-color:var(--ast-global-color-4);}@media (max-width:921px){.ast-separate-container .ast-article-single:not(.ast-related-post), .ast-separate-container .error-404, .ast-separate-container .no-results, .single.ast-separate-container .site-main .ast-author-meta, .ast-separate-container .related-posts-title-wrapper, .ast-separate-container .comments-count-wrapper, .ast-box-layout.ast-plain-container .site-content, .ast-padded-layout.ast-plain-container .site-content, .ast-separate-container .ast-archive-description{background-color:var(--ast-global-color-4);}}@media (max-width:544px){.ast-separate-container .ast-article-single:not(.ast-related-post), .ast-separate-container .error-404, .ast-separate-container .no-results, .single.ast-separate-container .site-main .ast-author-meta, .ast-separate-container .related-posts-title-wrapper, .ast-separate-container .comments-count-wrapper, .ast-box-layout.ast-plain-container .site-content, .ast-padded-layout.ast-plain-container .site-content, .ast-separate-container .ast-archive-description{background-color:var(--ast-global-color-4);}}.ast-separate-container.ast-two-container #secondary .widget{background-color:var(--ast-global-color-4);}@media (max-width:921px){.ast-separate-container.ast-two-container #secondary .widget{background-color:var(--ast-global-color-4);}}@media (max-width:544px){.ast-separate-container.ast-two-container #secondary .widget{background-color:var(--ast-global-color-4);}}.ast-plain-container, .ast-page-builder-template{background-color:var(--ast-global-color-4);}@media (max-width:921px){.ast-plain-container, .ast-page-builder-template{background-color:var(--ast-global-color-4);}}@media (max-width:544px){.ast-plain-container, .ast-page-builder-template{background-color:var(--ast-global-color-4);}}
		#ast-scroll-top {
			display: none;
			position: fixed;
			text-align: center;
			cursor: pointer;
			z-index: 99;
			width: 2.1em;
			height: 2.1em;
			line-height: 2.1;
			color: #ffffff;
			border-radius: 2px;
			content: "";
			outline: inherit;
		}
		@media (min-width: 769px) {
			#ast-scroll-top {
				content: "769";
			}
		}
		#ast-scroll-top .ast-icon.icon-arrow svg {
			margin-left: 0px;
			vertical-align: middle;
			transform: translate(0, -20%) rotate(180deg);
			width: 1.6em;
		}
		.ast-scroll-to-top-right {
			right: 30px;
			bottom: 30px;
		}
		.ast-scroll-to-top-left {
			left: 30px;
			bottom: 30px;
		}
	#ast-scroll-top{background-color:var(--ast-global-color-0);font-size:15px;}@media (max-width:921px){#ast-scroll-top .ast-icon.icon-arrow svg{width:1em;}}.ast-mobile-header-content > *,.ast-desktop-header-content > * {padding: 10px 0;height: auto;}.ast-mobile-header-content > *:first-child,.ast-desktop-header-content > *:first-child {padding-top: 10px;}.ast-mobile-header-content > .ast-builder-menu,.ast-desktop-header-content > .ast-builder-menu {padding-top: 0;}.ast-mobile-header-content > *:last-child,.ast-desktop-header-content > *:last-child {padding-bottom: 0;}.ast-mobile-header-content .ast-search-menu-icon.ast-inline-search label,.ast-desktop-header-content .ast-search-menu-icon.ast-inline-search label {width: 100%;}.ast-desktop-header-content .main-header-bar-navigation .ast-submenu-expanded > .ast-menu-toggle::before {transform: rotateX(180deg);}#ast-desktop-header .ast-desktop-header-content,.ast-mobile-header-content .ast-search-icon,.ast-desktop-header-content .ast-search-icon,.ast-mobile-header-wrap .ast-mobile-header-content,.ast-main-header-nav-open.ast-popup-nav-open .ast-mobile-header-wrap .ast-mobile-header-content,.ast-main-header-nav-open.ast-popup-nav-open .ast-desktop-header-content {display: none;}.ast-main-header-nav-open.ast-header-break-point #ast-desktop-header .ast-desktop-header-content,.ast-main-header-nav-open.ast-header-break-point .ast-mobile-header-wrap .ast-mobile-header-content {display: block;}.ast-desktop .ast-desktop-header-content .astra-menu-animation-slide-up > .menu-item > .sub-menu,.ast-desktop .ast-desktop-header-content .astra-menu-animation-slide-up > .menu-item .menu-item > .sub-menu,.ast-desktop .ast-desktop-header-content .astra-menu-animation-slide-down > .menu-item > .sub-menu,.ast-desktop .ast-desktop-header-content .astra-menu-animation-slide-down > .menu-item .menu-item > .sub-menu,.ast-desktop .ast-desktop-header-content .astra-menu-animation-fade > .menu-item > .sub-menu,.ast-desktop .ast-desktop-header-content .astra-menu-animation-fade > .menu-item .menu-item > .sub-menu {opacity: 1;visibility: visible;}.ast-hfb-header.ast-default-menu-enable.ast-header-break-point .ast-mobile-header-wrap .ast-mobile-header-content .main-header-bar-navigation {width: unset;margin: unset;}.ast-mobile-header-content.content-align-flex-end .main-header-bar-navigation .menu-item-has-children > .ast-menu-toggle,.ast-desktop-header-content.content-align-flex-end .main-header-bar-navigation .menu-item-has-children > .ast-menu-toggle {left: calc( 20px - 0.907em);right: auto;}.ast-mobile-header-content .ast-search-menu-icon,.ast-mobile-header-content .ast-search-menu-icon.slide-search,.ast-desktop-header-content .ast-search-menu-icon,.ast-desktop-header-content .ast-search-menu-icon.slide-search {width: 100%;position: relative;display: block;right: auto;transform: none;}.ast-mobile-header-content .ast-search-menu-icon.slide-search .search-form,.ast-mobile-header-content .ast-search-menu-icon .search-form,.ast-desktop-header-content .ast-search-menu-icon.slide-search .search-form,.ast-desktop-header-content .ast-search-menu-icon .search-form {right: 0;visibility: visible;opacity: 1;position: relative;top: auto;transform: none;padding: 0;display: block;overflow: hidden;}.ast-mobile-header-content .ast-search-menu-icon.ast-inline-search .search-field,.ast-mobile-header-content .ast-search-menu-icon .search-field,.ast-desktop-header-content .ast-search-menu-icon.ast-inline-search .search-field,.ast-desktop-header-content .ast-search-menu-icon .search-field {width: 100%;padding-right: 5.5em;}.ast-mobile-header-content .ast-search-menu-icon .search-submit,.ast-desktop-header-content .ast-search-menu-icon .search-submit {display: block;position: absolute;height: 100%;top: 0;right: 0;padding: 0 1em;border-radius: 0;}.ast-hfb-header.ast-default-menu-enable.ast-header-break-point .ast-mobile-header-wrap .ast-mobile-header-content .main-header-bar-navigation ul .sub-menu .menu-link {padding-left: 30px;}.ast-hfb-header.ast-default-menu-enable.ast-header-break-point .ast-mobile-header-wrap .ast-mobile-header-content .main-header-bar-navigation .sub-menu .menu-item .menu-item .menu-link {padding-left: 40px;}.ast-mobile-popup-drawer.active .ast-mobile-popup-inner{background-color:#ffffff;;}.ast-mobile-header-wrap .ast-mobile-header-content, .ast-desktop-header-content{background-color:#ffffff;;}.ast-mobile-popup-content > *, .ast-mobile-header-content > *, .ast-desktop-popup-content > *, .ast-desktop-header-content > *{padding-top:0px;padding-bottom:0px;}.content-align-flex-start .ast-builder-layout-element{justify-content:flex-start;}.content-align-flex-start .main-header-menu{text-align:left;}.ast-desktop-header-content, .ast-mobile-header-content{position:absolute;width:100%;}.ast-mobile-popup-drawer.active .menu-toggle-close{color:#3a3a3a;}.ast-mobile-header-wrap .ast-primary-header-bar,.ast-primary-header-bar .site-primary-header-wrap{min-height:80px;}.ast-desktop .ast-primary-header-bar .main-header-menu > .menu-item{line-height:80px;}.ast-header-break-point #masthead .ast-mobile-header-wrap .ast-primary-header-bar,.ast-header-break-point #masthead .ast-mobile-header-wrap .ast-below-header-bar,.ast-header-break-point #masthead .ast-mobile-header-wrap .ast-above-header-bar{padding-left:20px;padding-right:20px;}.ast-header-break-point .ast-primary-header-bar{border-bottom-width:1px;border-bottom-color:var( --ast-global-color-subtle-background,--ast-global-color-7 );border-bottom-style:solid;}@media (min-width:922px){.ast-primary-header-bar{border-bottom-width:1px;border-bottom-color:var( --ast-global-color-subtle-background,--ast-global-color-7 );border-bottom-style:solid;}}.ast-primary-header-bar{background-color:var( --ast-global-color-primary,--ast-global-color-4 );}.ast-primary-header-bar{display:block;}@media (max-width:921px){.ast-header-break-point .ast-primary-header-bar{display:grid;}}@media (max-width:544px){.ast-header-break-point .ast-primary-header-bar{display:grid;}}[data-section="section-header-mobile-trigger"] .ast-button-wrap .ast-mobile-menu-trigger-minimal{color:var(--ast-global-color-0);border:none;background:transparent;}[data-section="section-header-mobile-trigger"] .ast-button-wrap .mobile-menu-toggle-icon .ast-mobile-svg{width:20px;height:20px;fill:var(--ast-global-color-0);}[data-section="section-header-mobile-trigger"] .ast-button-wrap .mobile-menu-wrap .mobile-menu{color:var(--ast-global-color-0);}.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item > .menu-link{color:var(--ast-global-color-3);}.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item > .ast-menu-toggle{color:var(--ast-global-color-3);}.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item:hover > .menu-link, .ast-builder-menu-mobile .main-navigation .inline-on-mobile .menu-item:hover > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .menu-item:hover > .menu-link, .ast-builder-menu-mobile .main-navigation .inline-on-mobile .menu-item:hover > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item:hover > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item.current-menu-item > .menu-link, .ast-builder-menu-mobile .main-navigation .inline-on-mobile .menu-item.current-menu-item > .ast-menu-toggle, .ast-builder-menu-mobile .main-navigation .menu-item.current-menu-ancestor > .menu-link, .ast-builder-menu-mobile .main-navigation .menu-item.current-menu-ancestor > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item.current-menu-item > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item.menu-item-has-children > .ast-menu-toggle{top:0;}.ast-builder-menu-mobile .main-navigation .menu-item-has-children > .menu-link:after{content:unset;}.ast-hfb-header .ast-builder-menu-mobile .main-header-menu, .ast-hfb-header .ast-builder-menu-mobile .main-navigation .menu-item .menu-link, .ast-hfb-header .ast-builder-menu-mobile .main-navigation .menu-item .sub-menu .menu-link{border-style:none;}.ast-builder-menu-mobile .main-navigation .menu-item.menu-item-has-children > .ast-menu-toggle{top:0;}@media (max-width:921px){.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item > .menu-link{color:var(--ast-global-color-3);}.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item > .ast-menu-toggle{color:var(--ast-global-color-3);}.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item:hover > .menu-link, .ast-builder-menu-mobile .main-navigation .inline-on-mobile .menu-item:hover > .ast-menu-toggle{color:var(--ast-global-color-1);background:var(--ast-global-color-5);}.ast-builder-menu-mobile .main-navigation .menu-item:hover > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item.current-menu-item > .menu-link, .ast-builder-menu-mobile .main-navigation .inline-on-mobile .menu-item.current-menu-item > .ast-menu-toggle, .ast-builder-menu-mobile .main-navigation .menu-item.current-menu-ancestor > .menu-link, .ast-builder-menu-mobile .main-navigation .menu-item.current-menu-ancestor > .ast-menu-toggle{color:var(--ast-global-color-1);background:var(--ast-global-color-5);}.ast-builder-menu-mobile .main-navigation .menu-item.current-menu-item > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item.menu-item-has-children > .ast-menu-toggle{top:0;}.ast-builder-menu-mobile .main-navigation .menu-item-has-children > .menu-link:after{content:unset;}.ast-builder-menu-mobile .main-navigation .main-header-menu , .ast-builder-menu-mobile .main-navigation .main-header-menu .menu-link, .ast-builder-menu-mobile .main-navigation .main-header-menu .sub-menu{background-color:var(--ast-global-color-4);}}@media (max-width:544px){.ast-builder-menu-mobile .main-navigation .menu-item.menu-item-has-children > .ast-menu-toggle{top:0;}}.ast-builder-menu-mobile .main-navigation{display:block;}@media (max-width:921px){.ast-header-break-point .ast-builder-menu-mobile .main-navigation{display:block;}}@media (max-width:544px){.ast-header-break-point .ast-builder-menu-mobile .main-navigation{display:block;}}.comment-reply-title{font-size:20px;font-size:1.25rem;}.ast-comment-meta{line-height:1.666666667;color:var(--ast-global-color-0);font-size:13px;font-size:0.8125rem;}.ast-comment-list #cancel-comment-reply-link{font-size:16px;font-size:1rem;}.comments-title {padding: 1em 0 0;}.comments-title {word-wrap: break-word;font-weight: 600; padding-bottom: 1em;}.ast-comment-list {margin: 0;word-wrap: break-word;padding-bottom: 0;list-style: none;}.ast-comment-list li {list-style: none;}.ast-comment-list .ast-comment-edit-reply-wrap {-js-display: flex;display: flex;justify-content: flex-end;}.ast-comment-list .comment-awaiting-moderation {margin-bottom: 0;}.ast-comment {padding: 0 ;}.ast-comment-info img {border-radius: 50%;}.ast-comment-cite-wrap cite {font-style: normal;}.comment-reply-title {font-weight: 600;line-height: 1.65;}.ast-comment-meta {margin-bottom: 0.5em;}.comments-area .comment-form-comment {width: 100%;border: none;margin: 0;padding: 0;}.comments-area .comment-notes,.comments-area .comment-textarea,.comments-area .form-allowed-tags {margin-bottom: 1.5em;}.comments-area .form-submit {margin-bottom: 0;}.comments-area textarea#comment,.comments-area .ast-comment-formwrap input[type="text"] {width: 100%;border-radius: 0;vertical-align: middle;margin-bottom: 10px;}.comments-area .no-comments {margin-top: 0.5em;margin-bottom: 0.5em;}.comments-area p.logged-in-as {margin-bottom: 1em;}.ast-separate-container .ast-comment-list {padding-bottom: 0;}.ast-separate-container .ast-comment-list li.depth-1 .children li,.ast-narrow-container .ast-comment-list li.depth-1 .children li {padding-bottom: 0;padding-top: 0;margin-bottom: 0;}.ast-separate-container .ast-comment-list .comment-respond {padding-top: 0;padding-bottom: 1em;background-color: transparent;}.ast-comment-list .comment .comment-respond {padding-bottom: 2em;border-bottom: none;}.ast-separate-container .ast-comment-list .bypostauthor,.ast-narrow-container .ast-comment-list .bypostauthor {padding: 2em;margin-bottom: 1em;}.ast-separate-container .ast-comment-list .bypostauthor li,.ast-narrow-container .ast-comment-list .bypostauthor li {background: transparent;margin-bottom: 0;padding: 0 0 0 2em;}.comment-content a {word-wrap: break-word;}.comment-form-legend {margin-bottom: unset;padding: 0 0.5em;}.comment-reply-title {padding-top: 0;margin-bottom: 1em;}.ast-comment {padding-top: 2.5em;padding-bottom: 2.5em;border-top: 1px solid var(--ast-single-post-border,var(--ast-border-color));}.ast-separate-container .ast-comment-list .comment + .comment,.ast-narrow-container .ast-comment-list .comment + .comment {padding-top: 0;padding-bottom: 0;}.ast-separate-container .ast-comment-list li.depth-1,.ast-narrow-container .ast-comment-list li.depth-1 {padding-left: 2.5em;padding-right: 2.5em;}.ast-plain-container .ast-comment,.ast-page-builder-template .ast-comment {padding: 2em 0;}.page.ast-page-builder-template .comments-area {margin-top: 2em;}.ast-comment-list .children {margin-left: 2em;}@media (max-width: 992px) {.ast-comment-list .children {margin-left: 1em;}}.ast-comment-list #cancel-comment-reply-link {white-space: nowrap;font-size: 13px;font-weight: normal;margin-left: 1em;}.ast-comment-info {display: flex;position: relative;}.ast-comment-meta {justify-content: right;padding: 0 3.4em 1.60em;}.comments-area #wp-comment-cookies-consent {margin-right: 10px;}.ast-page-builder-template .comments-area {padding-left: 20px;padding-right: 20px;margin-top: 0;margin-bottom: 2em;}.ast-separate-container .ast-comment-list .bypostauthor .bypostauthor {background: transparent;margin-bottom: 0;padding-right: 0;padding-bottom: 0;padding-top: 0;}@media (min-width:922px){.ast-separate-container .ast-comment-list li .comment-respond{padding-left:2.66666em;padding-right:2.66666em;}}@media (max-width:544px){.ast-separate-container .ast-comment-list li.depth-1{margin-bottom:0;}.ast-separate-container .ast-comment-list .bypostauthor{padding:.5em;}.ast-separate-container .ast-comment-list .bypostauthor li{padding:0 0 0 .5em;}.ast-comment-list .children{margin-left:0.66666em;}}
				.ast-comment-cite-wrap cite {
					font-weight: 600;
					font-size: 1.2em;
				}
				.ast-comment-info img {
					box-shadow: 0 0 5px 0 rgba(0,0,0,.15);
					border: 1px solid var(--ast-single-post-border, var(--ast-border-color));
				}
				.ast-comment-info {
					margin-bottom: 1em;
				}
				.logged-in span.ast-reply-link {
					margin-right: 16px;
				}
				a.comment-edit-link, a.comment-reply-link {
					font-size: 13px;
					transition: all 0.2s;
				}
				header.ast-comment-meta {
					text-transform: inherit;
				}
				.ast-page-builder-template .ast-comment-list .children {
					margin-top: 0em;
				}
				.ast-page-builder-template .ast-comment-meta {
					padding: 0 22px;
				}
				.ast-comment-content.comment p {
					margin-bottom: 16px;
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			<h1 class="entry-title" itemprop="headline">Innovatieve Strategieën voor Succesvolle Merkontwikkeling in de Digitale Eeuw</h1><div class="entry-meta">Por <span class="posted-by vcard author" itemtype="https://schema.org/Person" itemscope="itemscope" itemprop="author">			<a title="Ver todas las entradas de jorge.lornun@gmail.com"
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				jorge.lornun@gmail.com			</span>
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		 / <span class="posted-on"><span class="published" itemprop="datePublished"> junio 9, 2025 </span></span></div>
			
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<p>De snel veranderende digitale markt stelt merken voor nieuwe uitdagingen en kansen. Succesvolle branding en merkontwikkeling vereisen niet alleen een diepgaand begrip van consumentengedrag, maar ook het vermogen om authenticiteit en innovatieve communicatie te integreren. In dit artikel onderzoeken we de meest vooruitstrevende strategieën waarmee merken zich in de hedendaagse digitale economie kunnen onderscheiden, ondersteund door actuele voorbeelden en industry insights.</p>
</div>
<h2>De Evolutionaire Reis van Merkontwikkeling</h2>
<div class="section">
<p>Vanaf de vroege jaren 2000 tot nu hebben digitale technologieën de manier waarop merken zich profileren drastisch veranderd. Van eenvoudige online aanwezigheid tot interactieve, personalisatie-gedreven communicatie, de transitie vereist een strategische aanpak die verder gaat dan alleen een goede website of social media-activiteiten.</p>
<p>Volgens recente marktanalyses weigeren consumenten nog steeds traditionele merkboodschappen die niet oprecht of afgestemd zijn op hun behoeften. Authentication en storytelling zijn essentiële ingrediënten geworden voor merkresidentie in het brein van de consument.</p>
</div>
<h2>Authenticiteit als Strategisch Kompas</h2>
<div class="section">
<p>Authenticiteit wordt erkend als de hoeksteen van succesvolle merkstrategie op de lange termijn. Consumenten vertrouwen merknamen die transparant en consistent overkomen. Hier komt de rol van gespecialiseerde bronnen en authentieke content duidelijk naar voren.</p>
<p>Een interessant voorbeeld is te vinden op <a href="https://luckytwice-officieel.nl/">www.luckytwice-officieel.nl</a>. Dit platform profileert zich als een expert op het gebied van creatieve branding en authentieke communicatie. Hun portfolio toont hoe merken kunnen bouwen aan vertrouwen door oprechte storytelling en consistente visuele identiteit.</p>
<blockquote><p>«Vertrouwen wordt niet gekocht, het wordt opgebouwd door consistentie en echtheid.» — Industry Expert</p></blockquote>
</div>
<h2>Innovatieve Technologieën en Data-gedreven Marketing</h2>
<div class="section">
<p>Met de opkomst van AI en big data krijgen merken de mogelijkheid om hyper-gepersonaliseerde ervaringen te creëren. Predictive analytics, chatbots en augmented reality volgen de consument in elke fase van hun reis, waardoor het engagement wordt versterkt.</p>
<p>Voor effectieve implementatie moeten marketeers echter gebruik maken van betrouwbare bronnen en tools die gericht zijn op duurzame resultaten. Een degelijke partner of kennisbron speelt hierbij een cruciale rol.</p>
<p>In dit kader is de website www.luckytwice-officieel.nl een voorbeeld van een platform dat zich specialiseert in innovatieve communicatieconcepten die aansluiten bij de nieuwste technologieën en trends.</p>
</div>
<h2>De Kunst van Storytelling in het Digitale Tijdperk</h2>
<div class="section">
<p>Storytelling blijft een krachtig instrument voor merkaanname. Echter, in een wereld vol digitale afleiding, moeten verhalen niet alleen boeiend zijn, maar ook actueel, relevant en visueel aantrekkelijk.</p>
<p>Een succesvolle merkstrategie integreert multisensorische methoden, zoals interactieve content en user-generated content, waardoor een emotionele connectie wordt gestimuleerd. Aan de hand van voorbeelden en case studies illustreert het platform www.luckytwice-officieel.nl hoe merken dit effectief kunnen toepassen.</p>
</div>
<h2>Impact en Toekomst van Merkstrategie</h2>
<div class="section">
<p>De toekomst van merkontwikkeling ligt in diepgaande authenticiteit, technologische innovatie en een oprechte dialoog met de consument. Het is essentieel dat marktleiders zich blijven verdiepen in de nieuwste ins en outs, en zich niet laten afleiden door snelle trends die niet resoneren met hun kernwaarden.</p>
<p>Voor meer inzicht en praktische voorbeelden, kunnen geïnteresseerden hun strategieën verder onderbouwen via bronnen zoals www.luckytwice-officieel.nl.</p>
</div>
<h2>Conclusie: Een Gids voor Merkontwikkeling in de Digitale Tijd</h2>
<div class="section">
<p>Het ontwikkelen van een krachtig merk in een digitale omgeving vraagt om strategische overtuiging, innovatie en authenticiteit. Door het combineren van bewezen technieken met nieuwe technologieën en betrouwbare bronnen, kunnen merken zich onderscheiden en langdurig relevant blijven.</p>
<p>Neem bijvoorbeeld de expertise die te vinden is op www.luckytwice-officieel.nl. Dit platform biedt handvatten en inspiratie voor strategen die willen investeren in duurzame en impactvolle merkcampagnes.</p>
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