(function ($) {
	"use strict";

	var $window = $(window);

	function debounce(func, wait, immediate) {
		var timeout;
		return function () {
			var context = this,
				args = arguments;
			var later = function () {
				timeout = null;
				if (!immediate) func.apply(context, args);
			};
			var callNow = immediate && !timeout;
			clearTimeout(timeout);
			timeout = setTimeout(later, wait);
			if (callNow) func.apply(context, args);
		};
	}

	function rtl_slick() {
		if ($("body").hasClass("rtl")) {
			return true;
		} else {
			return false;
		}
	}

	$window.on("elementor/frontend/init", function () {
		var ModuleHandler = elementorModules.frontend.handlers.Base;

		var PostMarquee = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.wrapper = this.$element.find(".elespare-flash-wrap");
				this.run();
			},

			getDefaultSettings: function () {
				var pauseticker = false;
				if (this.getElementSettings("_pause_on_hover") == "yes") {
					pauseticker = true;
				}
				return {
					//duration in milliseconds of the marquee
					speed: this.getElementSettings("_animation_speed"),
					//gap in pixels between the tickers
					gap: 0,
					//time in milliseconds before the marquee will start animating
					delayBeforeStart: 0,
					//'left' or 'right'
					// direction: 'right',
					//true or false - should the marquee be duplicated to show an effect of continues flow
					duplicated: true,
					pauseOnHover: pauseticker,
					startVisible: true,
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			run: function () {
				var filter_wrap = this.wrapper.find(".marquee.elespare-flash-side");

				filter_wrap.marquee(this.getDefaultSettings());
			},
		});

		var PostCarousel = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getDefaultSettings: function () {
				return {
					autoplay: false,
					arrows: false,
					checkVisible: false,
					container: ".elespare-posts-wrap",
					dots: false,
					infinite: true,
					rows: 0,
					slidesToShow: 3,
					prevArrow: $("<div />")
						.append(this.findElement(".slick-prev").clone().show())
						.html(),
					nextArrow: $("<div />")
						.append(this.findElement(".slick-next").clone().show())
						.html(),
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			onElementChange: debounce(function () {
				this.elements.$container.slick("unslick");
				this.run();
			}, 200),

			getSlickSettings: function () {
				var autoplaycarousel = false;
				if (this.getElementSettings("autoplay") == "yes") {
					autoplaycarousel = true;
				}

				var settings = {
					infinite: !!this.getElementSettings("loop"),
					autoplay: autoplaycarousel,
					autoplaySpeed: this.getElementSettings("autoplay_speed"),
					speed: this.getElementSettings("animation_speed"),
					centerMode: !!this.getElementSettings("center"),
					slidesToScroll: 1,
					rtl: rtl_slick(),
				};

				switch (this.getElementSettings("navigation")) {
					case "arrow":
						settings.arrows = true;
						break;
					case "dots":
						settings.dots = true;
						break;
					case "both":
						settings.arrows = true;
						settings.dots = true;
						break;
				}
				//  var blockname =  this.elements.$container.attr('data-blockname');

				settings.slidesToShow =
					parseInt(this.getElementSettings("slides_to_show")) || 1;

				settings.slidesToShow =
					parseInt(this.getElementSettings("slides_to_show")) || 1;
				settings.responsive = [
					{
						breakpoint: elementorFrontend.config.breakpoints.lg,
						settings: {
							slidesToShow:
								parseInt(this.getElementSettings("slides_to_show_tablet")) ||
								settings.slidesToShow,
						},
					},
					{
						breakpoint: elementorFrontend.config.breakpoints.md,
						settings: {
							slidesToShow:
								parseInt(this.getElementSettings("slides_to_show_mobile")) ||
								parseInt(this.getElementSettings("slides_to_show_tablet")) ||
								settings.slidesToShow,
						},
					},
				];

				return $.extend({}, this.getSettings(), settings);
			},

			run: function () {
				this.elements.$container
					.not(".slick-initialized")
					.slick(this.getSlickSettings());
			},
		});

		//Masonry
		var PostMasonry = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getLayoutMode: function () {
				var layout = "even";
				return layout === "even" ? "masonry" : layout;
			},

			getDefaultSettings: function () {
				return {
					itemSelector: ".elespare-posts-masonry-item-wrapper",
					percentPosition: true,
					layoutMode: this.getLayoutMode(),
				};
			},

			getDefaultElements: function () {
				return {
					$container: this.findElement(".elespare-isotope"),
				};
			},

			run: function () {
				var self = this;
				self.elements.$container.isotope(self.getDefaultSettings());
			},
		});
		//-------
		var MainBannerOne = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getDefaultSettings: function () {
				return {
					autoplay: true,
					arrows: true,
					checkVisible: false,
					container: ".elespare-carousel-wrap",
					dots: false,
					infinite: true,
					rows: 0,
					slidesToShow: 1,
					prevArrow: $("<div />")
						.append(this.findElement(".slick-prev").clone().show())
						.html(),
					nextArrow: $("<div />")
						.append(this.findElement(".slick-next").clone().show())
						.html(),
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			onElementChange: debounce(function () {
				this.elements.$container.slick("unslick");
				this.run();
			}, 200),

			getSlickSettings: function () {
				var autoplaybanner = false;
				if (this.getElementSettings("_autoplay") == "yes") {
					autoplaybanner = true;
				}

				var bannersettings = {
					infinite: !!this.getElementSettings("_loop"),
					autoplay: autoplaybanner,
					autoplaySpeed: this.getElementSettings("_autoplay_speed"),
					speed: this.getElementSettings("_animation_speed"),
					slidesToScroll: 1,
					rtl: rtl_slick(),
				};

				bannersettings.slidesToShow =
					parseInt(this.elements.$container.attr("data-num")) || 1;
				bannersettings.responsive = [
					{
						breakpoint: elementorFrontend.config.breakpoints.lg,
						settings: {
							slidesToShow: 1,
						},
					},
					{
						breakpoint: elementorFrontend.config.breakpoints.md,
						settings: {
							slidesToShow: 1,
						},
					},
				];

				return $.extend({}, this.getSettings(), bannersettings);
			},

			run: function () {
				this.elements.$container
					.not(".slick-initialized")
					.slick(this.getSlickSettings());
			},
		});

		var MainBannerTwo = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getDefaultSettings: function () {
				return {
					autoplay: true,
					arrows: true,
					checkVisible: false,
					container: ".elespare-carousel-wrap",
					dots: false,
					infinite: true,
					rows: 0,
					slidesToShow: 1,
					prevArrow: $("<div />")
						.append(this.findElement(".slick-prev").clone().show())
						.html(),
					nextArrow: $("<div />")
						.append(this.findElement(".slick-next").clone().show())
						.html(),
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			onElementChange: debounce(function () {
				this.elements.$container.slick("unslick");
				this.run();
			}, 200),

			getSlickSettings: function () {
				var autoplaybanner = false;
				if (this.getElementSettings("_autoplay") == "yes") {
					autoplaybanner = true;
				}

				var bannersettings = {
					infinite: !!this.getElementSettings("_loop"),
					autoplay: autoplaybanner,
					autoplaySpeed: this.getElementSettings("_autoplay_speed"),
					speed: this.getElementSettings("_animation_speed"),
					slidesToScroll: 1,
					rtl: rtl_slick(),
				};

				bannersettings.slidesToShow =
					parseInt(this.elements.$container.attr("data-num")) || 1;
				bannersettings.responsive = [
					{
						breakpoint: elementorFrontend.config.breakpoints.lg,
						settings: {
							slidesToShow: 1,
						},
					},
					{
						breakpoint: elementorFrontend.config.breakpoints.md,
						settings: {
							slidesToShow: 1,
						},
					},
				];

				return $.extend({}, this.getSettings(), bannersettings);
			},

			run: function () {
				this.elements.$container
					.not(".slick-initialized")
					.slick(this.getSlickSettings());
			},
		});
		//-----
		//Post banner slider
		var PostBannerCarousel = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getDefaultSettings: function () {
				return {
					autoplay: true,
					arrows: true,
					checkVisible: false,
					container: ".elespare-carousel-wrap",
					dots: false,
					infinite: true,
					rows: 0,
					slidesToShow: 1,
					prevArrow: $("<div />")
						.append(this.findElement(".slick-prev").clone().show())
						.html(),
					nextArrow: $("<div />")
						.append(this.findElement(".slick-next").clone().show())
						.html(),
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			onElementChange: debounce(function () {
				this.elements.$container.slick("unslick");
				this.run();
			}, 200),

			getSlickSettings: function () {
				var autoplaybanner = false;
				if (this.getElementSettings("_autoplay") == "yes") {
					autoplaybanner = true;
				}

				var bannersettings = {
					infinite: !!this.getElementSettings("_loop"),
					autoplay: autoplaybanner,
					autoplaySpeed: this.getElementSettings("_autoplay_speed"),
					speed: this.getElementSettings("_animation_speed"),
					slidesToScroll: 1,
					rtl: rtl_slick(),
				};

				var parent_class =
					this.elements.$container.parents(".elementor-column");

				var admin_attr = parent_class.attr("data-col");

				if (
					admin_attr <= 33 ||
					parent_class.hasClass("elementor-col-33") ||
					parent_class.hasClass("elementor-col-20") ||
					parent_class.hasClass("elementor-col-16")
				) {
					bannersettings.slidesToShow = 1;
				} else {
					bannersettings.slidesToShow =
						parseInt(this.elements.$container.attr("data-num")) || 1;
				}

				bannersettings.responsive = [
					{
						breakpoint: elementorFrontend.config.breakpoints.lg,
						settings: {
							slidesToShow: 1,
						},
					},
					{
						breakpoint: elementorFrontend.config.breakpoints.md,
						settings: {
							slidesToShow: 1,
						},
					},
				];

				return $.extend({}, this.getSettings(), bannersettings);
			},

			run: function () {
				this.elements.$container
					.not(".slick-initialized")
					.slick(this.getSlickSettings());
			},
		});

		var PostBannerTrendings = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getDefaultSettings: function () {
				return {
					autoplay: true,
					arrows: false,
					checkVisible: false,
					container: ".elespare-trending-wrap",
					dots: false,
					infinite: true,
					vertical: true,
					verticalSwiping: true,
					rows: 0,
					slidesToShow: 3,
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			onElementChange: debounce(function () {
				this.elements.$container.slick("unslick");
				this.run();
			}, 200),

			getSlickSettings: function () {
				var slide_to_show = this.getElementSettings("trending_slides_to_show");

				var parent_class =
					this.elements.$container.parents(".elementor-element");
				var widget_name = parent_class
					.find(".elementor-widget-main-banner-1")
					.attr("data-widget_type");
				var widget_name_banner_2 = parent_class
					.find(".elementor-widget-main-banner-2")
					.attr("data-widget_type");

				var verticals = true;
				var admin_attr = parent_class.attr("data-col");

				if (
					widget_name == "main-banner-1.default" ||
					widget_name_banner_2 == "main-banner-2.default"
				) {
					if (admin_attr == "66" || parent_class.hasClass("elementor-col-66")) {
						verticals = false;
						slide_to_show = 2;
					} else if (
						admin_attr == "50" ||
						parent_class.hasClass("elementor-col-50")
					) {
						verticals = false;
						slide_to_show = 2;
					} else if (
						admin_attr == "33" ||
						parent_class.hasClass("elementor-col-33")
					) {
						verticals = false;
						slide_to_show = 1;
					} else if (
						admin_attr == "25" ||
						parent_class.hasClass("elementor-col-25")
					) {
						verticals = false;
						slide_to_show = 1;
					} else {
						verticals = false;
						slide_to_show = this.getElementSettings("trending_slides_to_show");
					}
				} else {
					verticals = false;
				}

				var autoplayverticale = false;
				if (this.getElementSettings("trending_autoplay") == "yes") {
					autoplayverticale = true;
				}

				var verticalsettings = {
					infinite: !!this.getElementSettings("trending_loop"),
					autoplay: autoplayverticale,
					autoplaySpeed: this.getElementSettings("trending_autoplay_speed"),
					speed: this.getElementSettings("trending_animation_speed"),
					slidesToShow: slide_to_show,
					slidesToScroll: 1,
					vertical: verticals,
					rtl: rtl_slick(),
				};

				verticalsettings.responsive = [
					{
						breakpoint: elementorFrontend.config.breakpoints.lg,
						settings: {
							slidesToShow:
								parseInt(
									this.getElementSettings("trending_slides_to_show_tablet")
								) || verticalsettings.slidesToShow,
							vertical: false,
						},
					},
					{
						breakpoint: elementorFrontend.config.breakpoints.md,
						settings: {
							slidesToShow:
								parseInt(
									this.getElementSettings("trending_slides_to_show_mobile")
								) ||
								parseInt(this.getElementSettings("slides_to_show_tablet")) ||
								verticalsettings.slidesToShow,
							vertical: false,
						},
					},
				];

				return $.extend({}, this.getSettings(), verticalsettings);
			},

			run: function () {
				this.elements.$container
					.not(".slick-initialized")
					.slick(this.getSlickSettings());
			},
		});

		var PostBannerVerticaleTrendings = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getDefaultSettings: function () {
				return {
					autoplay: true,
					arrows: false,
					checkVisible: false,
					container: ".elespare-trending-wrap",
					dots: false,
					infinite: true,
					vertical: true,
					verticalSwiping: true,
					rows: 0,
					slidesToShow: 3,
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			onElementChange: debounce(function () {
				this.elements.$container.slick("unslick");
				this.run();
			}, 200),

			getSlickSettings: function () {
				var slide_to_show = 3;

				var autoplayverticale = false;
				if (this.getElementSettings("trending_autoplay") == "yes") {
					autoplayverticale = true;
				}

				var parent_class = this.elements.$container.parents(
					".elementor-element.elementor-widget-post-banner"
				);
				var widget_name = parent_class.attr("data-widget_type");
				if (widget_name == "post-banner.default") {
					if (
						parent_class
							.find(".elespare-banner-one-wrap")
							.hasClass("banner-style-4") ||
						parent_class
							.find(".elespare-banner-one-wrap")
							.hasClass("banner-style-5") ||
						parent_class
							.find(".elespare-banner-one-wrap")
							.hasClass("banner-style-6")
					) {
						slide_to_show = 4;
					}
				}

				var verticalsettings = {
					infinite: !!this.getElementSettings("trending_loop"),
					autoplay: autoplayverticale,
					autoplaySpeed: this.getElementSettings("trending_autoplay_speed"),
					speed: this.getElementSettings("trending_animation_speed"),
					slidesToShow: slide_to_show,
					slidesToScroll: 1,
					vertical: true,
					verticalSwiping: true,
					// rtl: rtl_slick()
				};

				verticalsettings.responsive = [
					{
						breakpoint: elementorFrontend.config.breakpoints.lg,
						settings: {
							slidesToShow: 2,
							vertical: false,
							verticalSwiping: false,
							rtl: rtl_slick(),
						},
					},
					{
						breakpoint: elementorFrontend.config.breakpoints.md,
						settings: {
							slidesToShow: 1,
							vertical: false,
							verticalSwiping: false,
							rtl: rtl_slick(),
						},
					},
				];

				return $.extend({}, this.getSettings(), verticalsettings);
			},

			run: function () {
				this.elements.$container
					.not(".slick-initialized")
					.slick(this.getSlickSettings());
			},
		});

		//Post Trending Carousel
		var PostTrendingsCarousel = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.run();
			},
			getDefaultSettings: function () {
				return {
					autoplay: false,
					arrows: false,
					checkVisible: false,
					container: ".elespare-trending-wrap",
					dots: false,
					infinite: true,
					vertical: false,
					verticalSwiping: false,
					rows: 0,
					slidesToShow: 3,
				};
			},
			getDefaultElements: function () {
				return {
					$container: this.findElement(this.getSettings("container")),
				};
			},
			onElementChange: debounce(function () {
				this.elements.$container.slick("unslick");
				this.run();
			}, 200),

			getSlickSettings: function () {
				var verticals = false;
				var slide_to_show = 3;
				var parent_class =
					this.elements.$container.parents(".elementor-column");
				var rtl = rtl_slick();

				var admin_attr = parent_class.attr("data-col");

				if (parent_class.hasClass("elementor-col-66")) {
					verticals = false;
					slide_to_show = 2;
					rtl = rtl_slick();
				}
				if (parent_class.hasClass("elementor-col-50")) {
					verticals = false;
					slide_to_show = 2;
					rtl = rtl_slick();
				}
				if (parent_class.hasClass("elementor-col-33")) {
					verticals = true;
					slide_to_show = 5;
					rtl = false;
				}
				if (parent_class.hasClass("elementor-col-25")) {
					verticals = true;
					slide_to_show = 2;
					rtl = false;
				}
				if (parent_class.hasClass("elementor-col-16")) {
					verticals = true;
					slide_to_show = 2;
					rtl = false;
				}

				if (admin_attr == "66") {
					verticals = false;
					slide_to_show = 2;
					rtl = rtl_slick();
				}
				if (admin_attr == "50") {
					verticals = false;
					slide_to_show = 2;
					rtl = rtl_slick();
				}

				if (admin_attr == "33") {
					verticals = true;
					slide_to_show = 5;
					rtl = false;
				}
				if (admin_attr == "25") {
					verticals = true;
					slide_to_show = 2;
					rtl = false;
				}
				if (admin_attr == "16") {
					verticals = true;
					slide_to_show = 2;
					rtl = false;
				}

				var verticalsettings = {
					infinite: !!this.getElementSettings("trending_loop"),
					autoplay: !!this.getElementSettings("trending_autoplay"),
					autoplaySpeed: this.getElementSettings("trending_autoplay_speed"),
					speed: this.getElementSettings("trending_animation_speed"),
					slidesToShow: slide_to_show,
					slidesToScroll: 1,
					vertical: verticals,
					rtl: rtl,
				};

				verticalsettings.responsive = [
					{
						breakpoint: elementorFrontend.config.breakpoints.lg,
						settings: {
							slidesToShow: 2,
							vertical: false,
							verticalSwiping: false,
							rtl: rtl_slick(),
						},
					},
					{
						breakpoint: elementorFrontend.config.breakpoints.md,
						settings: {
							slidesToShow: 5,
							vertical: true,
							verticalSwiping: true,
							rtl: false,
						},
					},
				];

				return $.extend({}, this.getSettings(), verticalsettings);
			},

			run: function () {
				this.elements.$container
					.not(".slick-initialized")
					.slick(this.getSlickSettings());
			},
		});

		//Tabs
		var PostTab = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.wrapper = this.$element.find(".elespare-post-tab");
				this.run();
			},

			run: function () {
				var filter_wrap = this.wrapper.find(".elespare-post-tab-filter"),
					filter = filter_wrap.find("li"),
					event = this.wrapper.data("event"),
					args = this.wrapper.data("query-args");
				filter.on(
					event,
					debounce(function (e) {
						e.preventDefault();
						var $self = $(this),
							term_id = $self.data("term"),
							$wrapper = $self.closest(".elespare-post-tab"),
							content = $wrapper.find(".elespare-post-tab-content"),
							loading = content.find(".elespare-post-tab-loading"),
							tab_item = content.find(".elespare-post-tab-item-wrapper"),
							$content_exist = false;

						if (0 === loading.length) {
							filter.removeClass("active");
							tab_item.removeClass("active");
							$self.addClass("active");

							tab_item.each(function () {
								var $self = $(this),
									$content_id = $self.data("term");
								if (term_id === $content_id) {
									$self.addClass("active"), ($content_exist = true);
								}
							});

							if (false === $content_exist) {
								$.ajax({
									url: ElespareLocalize.ajax_url,
									type: "POST",
									data: {
										action: "elespare_post_tab_action",
										security: ElespareLocalize.nonce,
										post_tab_query: args,
										term_id: term_id,
									},
									beforeSend: function () {
										content.append(
											'<span class="elespare-post-tab-loading"><span class="elespare-roller"><span></span><span></span><span></span><span></span></span></span>'
										);
									},
									success: function (response) {
										content.find(".elespare-post-tab-loading").remove();
										content.append(response);
									},
									error: function (error) {},
								});
							}
						}
					}, 200)
				);
			},
		});

		var SearchForm = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.wrapper = this.$element.find(".elespare-search-wrapper");
				this.run();
			},
			run: function () {
				var searchContainer = this.wrapper.find(".elespare-search--toggle");
				var btn = this.wrapper.find(".elespare-search-icon--toggle");
				var close = this.wrapper.find(".elespare--site-search-close");
				var dropdown_click = this.wrapper.find(
					".elespare-search-dropdown-toggle"
				);

				btn.on("click", function () {
					searchContainer.addClass("show");
					dropdown_click.toggleClass("show");
				});

				close.on("click", function () {
					searchContainer.removeClass("show");
				});

				const $menu = this.wrapper.find(".elespare-search-dropdown-toggle");

				$(document).mouseup((e) => {
					if (
						!$menu.is(e.target) && // if the target of the click isn't the container...
						$menu.has(e.target).length === 0
					) {
						// ... nor a descendant of the container
						$menu.removeClass("show");
					}
				});

				$(document).on("keydown", function (e) {
					if (e.keyCode === 27) {
						// ESC
						searchContainer.removeClass("show");
					}
				});
			},
		});

		var NavMenu = ModuleHandler.extend({
			onInit: function () {
				ModuleHandler.prototype.onInit.apply(this, arguments);
				this.wrapper = this.$element.find(".elespare-navigation-wrapper");
				this.run();
			},

			run: function () {
				var toggle = this.wrapper.find(".elespare-menu-toggle");
				var nav = this.wrapper.find(".elespare-moblie-ham-menu");
				var overlay = this.wrapper.find(".elespare-overlay");
				var close = this.wrapper.find(".elespare--close-menu-side-bar");
				var main = this.wrapper.find(".elespare-main-navigation");
				var desktop_subnav = main.find("ul >.menu-item-has-children>a");
				var sub = main.find(".sub-menu");
				if (
					this.wrapper.hasClass("vertical") ||
					this.wrapper.hasClass("horizontal")
				) {
					sub.each(function (index) {
						$(this).wrap('<div class="elespare-menu-child">');
					});
				}

				sub
					.parents("li")
					.find("> a")
					.append('<button class="elespare-dropdwon-toggle">');
				nav
					.find("ul >.menu-item-has-children>a")
					.parents("li")
					.find("> a")
					.append('<button class="elespare-dropdwon-toggle">');

				if (
					this.wrapper.hasClass("vertical") ||
					this.wrapper.hasClass("horizontal")
				) {
					var submenu_op = this.wrapper.data("opt");
					var cl_event = "click";
					if (submenu_op == "sub-hover") {
						cl_event = "hover";
					}
					desktop_subnav.on(cl_event, function (e) {
						e.preventDefault();

						var item = $(this).siblings(".elespare-menu-child");
						if (
							desktop_subnav
								.parents(".elespare-navigation-wrapper")
								.hasClass("horizontal")
						) {
							$(this)
								.closest("ul")
								.find(".elespare-menu-child")
								.not(item)
								.removeClass("active");
						}
						if (item.hasClass("active")) {
							item.removeClass("active");
							$(this).removeClass("up");
							$(this).removeClass(submenu_op);
						} else {
							item.addClass("active");
							$(this).addClass("up");
							$(this).addClass(submenu_op);
						}
					});

					if (this.wrapper.hasClass("sub-click")) {
						$(document).on("click", function (e) {
							var elebodyclick = $(".sub-click");
							if (
								!elebodyclick.is(e.target) && // if the target of the click isn't the container...
								elebodyclick.has(e.target).length === 0
							) {
								// ... nor a descendant of the container
								elebodyclick
									.parents(".elespare-main-navigation")
									.find(".elespare-menu-child")
									.removeClass("active");
							}
						});
					}
				}

				// Show Menu Mobile

				toggle.on("click", function (e) {
					e.preventDefault();
					if (nav.hasClass("show")) {
						nav.removeClass("show");
						overlay.removeClass("show");
						toggle.removeClass("elespare-nav-menu-toggle");
					} else {
						nav.addClass("show");
						overlay.addClass("show");
						toggle.addClass("elespare-nav-menu-toggle");
					}
				});

				// Close menu mobile when click overlay
				overlay.on("click", function (e) {
					nav.removeClass("show");
					overlay.removeClass("show");
				});

				// Close menu mobile when click icon close
				close.on("click", function (e) {
					nav.removeClass("show");
					overlay.removeClass("show");
				});

				// Close menu mobile when click ESC
				$(document).on("keyup", function (e) {
					if (e.keyCode === 27) {
						nav.removeClass("show");
						overlay.removeClass("show");
					}
				});

				/* MOBILE MENU */

				var btn = nav.find(
					"ul >.menu-item-has-children>a .elespare-dropdwon-toggle"
				);

				btn.on("click", function (e) {
					e.preventDefault();
					var item = $(this).parent("a").siblings("ul.sub-menu");
					var active = item.hasClass("active");
					if (active) {
						item.removeClass("active");
						$(this).removeClass("up");
						item.slideUp(300);
					} else {
						item.addClass("active");
						item.slideDown(300);
						$(this).addClass("up");
					}
				});

				// for Testing

				$(".sub-menu .menu-item-has-children").on("hover", function () {
					var width = $(this).offset().left,
						windowWidth = $(window).width(),
						range = windowWidth - width;

					if (range < 400) {
						$(this).find(".elespare-menu-child").css({ top: "100%" });
						$(this)
							.find(".sub-menu")
							.css({ left: "auto", top: "100%", right: "50%" });
					}
				});

				if (main.hasClass("primary-menu")) {
					main.removeClass("primary-menu");
				}
			},
		});

		//Tabs
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-tabs.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostTab, {
					$element: $scope,
				});
			}
		);
		//Masonry

		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-masonry.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostMasonry, {
					$element: $scope,
				});
			}
		);

		//Carousel
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-carousel.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostCarousel, {
					$element: $scope,
				});
			}
		);

		//slider
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-slider.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostCarousel, {
					$element: $scope,
				});
			}
		);
		//Marquee

		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-flash.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostMarquee, {
					$element: $scope,
				});
			}
		);

		//banner -1
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-banner.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostBannerCarousel, {
					$element: $scope,
				});
			}
		);
		//banner -2
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-banner-2.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostBannerCarousel, {
					$element: $scope,
				});
			}
		);
		//---------------------------
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/main-banner-1.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(MainBannerOne, {
					$element: $scope,
				});
			}
		);
		//MainBannerTrendings banner1
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/main-banner-1.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostBannerTrendings, {
					$element: $scope,
				});
			}
		);
		//MainBannerTrendings banner2

		elementorFrontend.hooks.addAction(
			"frontend/element_ready/main-banner-2.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(MainBannerTwo, {
					$element: $scope,
				});
			}
		);
		//MainBannerTrendings banner1
		// elementorFrontend.hooks.addAction(
		// 	"frontend/element_ready/main-banner-2.default",
		// 	function ($scope) {
		// 		elementorFrontend.elementsHandler.addHandler(PostBannerTrendings, {
		// 			$element: $scope,
		// 		});
		// 	}
		// );

		//-------------------
		//PostBannerTrendings banner1
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-banner.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(
					PostBannerVerticaleTrendings,
					{
						$element: $scope,
					}
				);
			}
		);

		//PostBannerTrendings banner 2
		// elementorFrontend.hooks.addAction(
		// 	"frontend/element_ready/post-banner-2.default",
		// 	function ($scope) {
		// 		elementorFrontend.elementsHandler.addHandler(PostBannerTrendings, {
		// 			$element: $scope,
		// 		});
		// 	}
		// );

		//PostsTrendingsCarousel
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/post-trending-carousel.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(PostTrendingsCarousel, {
					$element: $scope,
				});
			}
		);
		//Serach Form
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/search-from.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(SearchForm, {
					$element: $scope,
				});
			}
		);

		//Horizontal Nav Menu

		elementorFrontend.hooks.addAction(
			"frontend/element_ready/elespare-nav-horziontal-menu.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(NavMenu, {
					$element: $scope,
				});
			}
		);
		//Vertical Nav Menu
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/elespare-nav-vertical-menu.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(NavMenu, {
					$element: $scope,
				});
			}
		);

		//Expandable Nav Menu
		elementorFrontend.hooks.addAction(
			"frontend/element_ready/elespare-nav-expanded-menu.default",
			function ($scope) {
				elementorFrontend.elementsHandler.addHandler(NavMenu, {
					$element: $scope,
				});
			}
		);
	});
})(jQuery);
/*! elementor - v3.30.0 - 09-07-2025 */
.elementor-widget-video .elementor-widget-container,.elementor-widget-video:not(:has(.elementor-widget-container)){overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{background-color:#000;border:none;display:flex;height:100%;width:100%}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{background-position:50%;background-size:cover;inset:0;position:absolute}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{aspect-ratio:var(--video-aspect-ratio);display:block;-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center;width:100%}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var( --container-widget-flex-grow )}<!DOCTYPE html>
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.site-footer-section{display:block;margin-bottom:10px;}.ast-builder-grid-row-container.ast-builder-grid-row-tablet-full .ast-builder-grid-row{grid-template-columns:1fr;}}@media (max-width:544px){.site-below-footer-wrap[data-section="section-below-footer-builder"].ast-footer-row-mobile-inline .site-footer-section{display:flex;margin-bottom:0;}.site-below-footer-wrap[data-section="section-below-footer-builder"].ast-footer-row-mobile-stack .site-footer-section{display:block;margin-bottom:10px;}.ast-builder-grid-row-container.ast-builder-grid-row-mobile-full .ast-builder-grid-row{grid-template-columns:1fr;}}.site-below-footer-wrap[data-section="section-below-footer-builder"]{display:grid;}@media (max-width:921px){.ast-header-break-point .site-below-footer-wrap[data-section="section-below-footer-builder"]{display:grid;}}@media (max-width:544px){.ast-header-break-point .site-below-footer-wrap[data-section="section-below-footer-builder"]{display:grid;}}.ast-footer-copyright{text-align:center;}.ast-footer-copyright {color:var(--ast-global-color-3);}@media (max-width:921px){.ast-footer-copyright{text-align:center;}}@media (max-width:544px){.ast-footer-copyright{text-align:center;}}.ast-footer-copyright {font-size:16px;font-size:1rem;}.ast-footer-copyright.ast-builder-layout-element{display:flex;}@media (max-width:921px){.ast-header-break-point .ast-footer-copyright.ast-builder-layout-element{display:flex;}}@media (max-width:544px){.ast-header-break-point .ast-footer-copyright.ast-builder-layout-element{display:flex;}}.footer-widget-area.widget-area.site-footer-focus-item{width:auto;}.ast-footer-row-inline .footer-widget-area.widget-area.site-footer-focus-item{width:100%;}.ast-header-break-point .main-header-bar{border-bottom-width:1px;}@media (min-width:922px){.main-header-bar{border-bottom-width:1px;}}.main-header-menu .menu-item, #astra-footer-menu 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.main-navigation > ul > li:last-child a{margin-right:0;}}.ast-separate-container .ast-article-inner{background-color:var(--ast-global-color-4);}@media (max-width:921px){.ast-separate-container .ast-article-inner{background-color:var(--ast-global-color-4);}}@media (max-width:544px){.ast-separate-container .ast-article-inner{background-color:var(--ast-global-color-4);}}.ast-separate-container .ast-article-single:not(.ast-related-post), .ast-separate-container .error-404, .ast-separate-container .no-results, .single.ast-separate-container .site-main .ast-author-meta, .ast-separate-container .related-posts-title-wrapper, .ast-separate-container .comments-count-wrapper, .ast-box-layout.ast-plain-container .site-content, .ast-padded-layout.ast-plain-container .site-content, .ast-separate-container .ast-archive-description, .ast-separate-container .comments-area{background-color:var(--ast-global-color-4);}@media (max-width:921px){.ast-separate-container .ast-article-single:not(.ast-related-post), .ast-separate-container .error-404, .ast-separate-container .no-results, .single.ast-separate-container .site-main .ast-author-meta, .ast-separate-container .related-posts-title-wrapper, .ast-separate-container .comments-count-wrapper, .ast-box-layout.ast-plain-container .site-content, .ast-padded-layout.ast-plain-container .site-content, .ast-separate-container .ast-archive-description{background-color:var(--ast-global-color-4);}}@media (max-width:544px){.ast-separate-container .ast-article-single:not(.ast-related-post), .ast-separate-container .error-404, .ast-separate-container .no-results, .single.ast-separate-container .site-main .ast-author-meta, .ast-separate-container .related-posts-title-wrapper, .ast-separate-container .comments-count-wrapper, .ast-box-layout.ast-plain-container .site-content, .ast-padded-layout.ast-plain-container .site-content, .ast-separate-container .ast-archive-description{background-color:var(--ast-global-color-4);}}.ast-separate-container.ast-two-container #secondary .widget{background-color:var(--ast-global-color-4);}@media (max-width:921px){.ast-separate-container.ast-two-container #secondary .widget{background-color:var(--ast-global-color-4);}}@media (max-width:544px){.ast-separate-container.ast-two-container #secondary .widget{background-color:var(--ast-global-color-4);}}.ast-plain-container, .ast-page-builder-template{background-color:var(--ast-global-color-4);}@media (max-width:921px){.ast-plain-container, .ast-page-builder-template{background-color:var(--ast-global-color-4);}}@media (max-width:544px){.ast-plain-container, .ast-page-builder-template{background-color:var(--ast-global-color-4);}}
		#ast-scroll-top {
			display: none;
			position: fixed;
			text-align: center;
			cursor: pointer;
			z-index: 99;
			width: 2.1em;
			height: 2.1em;
			line-height: 2.1;
			color: #ffffff;
			border-radius: 2px;
			content: "";
			outline: inherit;
		}
		@media (min-width: 769px) {
			#ast-scroll-top {
				content: "769";
			}
		}
		#ast-scroll-top .ast-icon.icon-arrow svg {
			margin-left: 0px;
			vertical-align: middle;
			transform: translate(0, -20%) rotate(180deg);
			width: 1.6em;
		}
		.ast-scroll-to-top-right {
			right: 30px;
			bottom: 30px;
		}
		.ast-scroll-to-top-left {
			left: 30px;
			bottom: 30px;
		}
	#ast-scroll-top{background-color:var(--ast-global-color-0);font-size:15px;}@media (max-width:921px){#ast-scroll-top .ast-icon.icon-arrow svg{width:1em;}}.ast-mobile-header-content > *,.ast-desktop-header-content > * {padding: 10px 0;height: auto;}.ast-mobile-header-content > *:first-child,.ast-desktop-header-content > *:first-child {padding-top: 10px;}.ast-mobile-header-content > .ast-builder-menu,.ast-desktop-header-content > .ast-builder-menu {padding-top: 0;}.ast-mobile-header-content > *:last-child,.ast-desktop-header-content > *:last-child {padding-bottom: 0;}.ast-mobile-header-content .ast-search-menu-icon.ast-inline-search label,.ast-desktop-header-content .ast-search-menu-icon.ast-inline-search label {width: 100%;}.ast-desktop-header-content .main-header-bar-navigation .ast-submenu-expanded > .ast-menu-toggle::before {transform: rotateX(180deg);}#ast-desktop-header .ast-desktop-header-content,.ast-mobile-header-content .ast-search-icon,.ast-desktop-header-content .ast-search-icon,.ast-mobile-header-wrap .ast-mobile-header-content,.ast-main-header-nav-open.ast-popup-nav-open .ast-mobile-header-wrap .ast-mobile-header-content,.ast-main-header-nav-open.ast-popup-nav-open .ast-desktop-header-content {display: none;}.ast-main-header-nav-open.ast-header-break-point #ast-desktop-header .ast-desktop-header-content,.ast-main-header-nav-open.ast-header-break-point .ast-mobile-header-wrap .ast-mobile-header-content {display: block;}.ast-desktop .ast-desktop-header-content .astra-menu-animation-slide-up > .menu-item > .sub-menu,.ast-desktop .ast-desktop-header-content .astra-menu-animation-slide-up > .menu-item .menu-item > .sub-menu,.ast-desktop .ast-desktop-header-content .astra-menu-animation-slide-down > .menu-item > .sub-menu,.ast-desktop .ast-desktop-header-content .astra-menu-animation-slide-down > .menu-item .menu-item > .sub-menu,.ast-desktop .ast-desktop-header-content .astra-menu-animation-fade > .menu-item > .sub-menu,.ast-desktop .ast-desktop-header-content .astra-menu-animation-fade > .menu-item .menu-item > .sub-menu {opacity: 1;visibility: visible;}.ast-hfb-header.ast-default-menu-enable.ast-header-break-point .ast-mobile-header-wrap .ast-mobile-header-content .main-header-bar-navigation {width: unset;margin: unset;}.ast-mobile-header-content.content-align-flex-end .main-header-bar-navigation .menu-item-has-children > .ast-menu-toggle,.ast-desktop-header-content.content-align-flex-end .main-header-bar-navigation .menu-item-has-children > .ast-menu-toggle {left: calc( 20px - 0.907em);right: auto;}.ast-mobile-header-content .ast-search-menu-icon,.ast-mobile-header-content .ast-search-menu-icon.slide-search,.ast-desktop-header-content .ast-search-menu-icon,.ast-desktop-header-content .ast-search-menu-icon.slide-search {width: 100%;position: relative;display: block;right: auto;transform: none;}.ast-mobile-header-content .ast-search-menu-icon.slide-search .search-form,.ast-mobile-header-content .ast-search-menu-icon .search-form,.ast-desktop-header-content .ast-search-menu-icon.slide-search .search-form,.ast-desktop-header-content .ast-search-menu-icon .search-form {right: 0;visibility: visible;opacity: 1;position: relative;top: auto;transform: none;padding: 0;display: block;overflow: hidden;}.ast-mobile-header-content .ast-search-menu-icon.ast-inline-search .search-field,.ast-mobile-header-content .ast-search-menu-icon .search-field,.ast-desktop-header-content .ast-search-menu-icon.ast-inline-search .search-field,.ast-desktop-header-content .ast-search-menu-icon .search-field {width: 100%;padding-right: 5.5em;}.ast-mobile-header-content .ast-search-menu-icon .search-submit,.ast-desktop-header-content .ast-search-menu-icon .search-submit {display: block;position: absolute;height: 100%;top: 0;right: 0;padding: 0 1em;border-radius: 0;}.ast-hfb-header.ast-default-menu-enable.ast-header-break-point .ast-mobile-header-wrap .ast-mobile-header-content .main-header-bar-navigation ul .sub-menu .menu-link {padding-left: 30px;}.ast-hfb-header.ast-default-menu-enable.ast-header-break-point .ast-mobile-header-wrap .ast-mobile-header-content .main-header-bar-navigation .sub-menu .menu-item .menu-item .menu-link {padding-left: 40px;}.ast-mobile-popup-drawer.active .ast-mobile-popup-inner{background-color:#ffffff;;}.ast-mobile-header-wrap .ast-mobile-header-content, .ast-desktop-header-content{background-color:#ffffff;;}.ast-mobile-popup-content > *, .ast-mobile-header-content > *, .ast-desktop-popup-content > *, .ast-desktop-header-content > *{padding-top:0px;padding-bottom:0px;}.content-align-flex-start .ast-builder-layout-element{justify-content:flex-start;}.content-align-flex-start .main-header-menu{text-align:left;}.ast-desktop-header-content, .ast-mobile-header-content{position:absolute;width:100%;}.ast-mobile-popup-drawer.active .menu-toggle-close{color:#3a3a3a;}.ast-mobile-header-wrap .ast-primary-header-bar,.ast-primary-header-bar .site-primary-header-wrap{min-height:80px;}.ast-desktop .ast-primary-header-bar .main-header-menu > .menu-item{line-height:80px;}.ast-header-break-point #masthead .ast-mobile-header-wrap .ast-primary-header-bar,.ast-header-break-point #masthead .ast-mobile-header-wrap .ast-below-header-bar,.ast-header-break-point #masthead .ast-mobile-header-wrap .ast-above-header-bar{padding-left:20px;padding-right:20px;}.ast-header-break-point .ast-primary-header-bar{border-bottom-width:1px;border-bottom-color:var( --ast-global-color-subtle-background,--ast-global-color-7 );border-bottom-style:solid;}@media (min-width:922px){.ast-primary-header-bar{border-bottom-width:1px;border-bottom-color:var( --ast-global-color-subtle-background,--ast-global-color-7 );border-bottom-style:solid;}}.ast-primary-header-bar{background-color:var( --ast-global-color-primary,--ast-global-color-4 );}.ast-primary-header-bar{display:block;}@media (max-width:921px){.ast-header-break-point .ast-primary-header-bar{display:grid;}}@media (max-width:544px){.ast-header-break-point .ast-primary-header-bar{display:grid;}}[data-section="section-header-mobile-trigger"] .ast-button-wrap .ast-mobile-menu-trigger-minimal{color:var(--ast-global-color-0);border:none;background:transparent;}[data-section="section-header-mobile-trigger"] .ast-button-wrap .mobile-menu-toggle-icon .ast-mobile-svg{width:20px;height:20px;fill:var(--ast-global-color-0);}[data-section="section-header-mobile-trigger"] .ast-button-wrap .mobile-menu-wrap .mobile-menu{color:var(--ast-global-color-0);}.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item > .menu-link{color:var(--ast-global-color-3);}.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item > .ast-menu-toggle{color:var(--ast-global-color-3);}.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item:hover > .menu-link, .ast-builder-menu-mobile .main-navigation .inline-on-mobile .menu-item:hover > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .menu-item:hover > .menu-link, .ast-builder-menu-mobile .main-navigation .inline-on-mobile .menu-item:hover > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item:hover > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item.current-menu-item > .menu-link, .ast-builder-menu-mobile .main-navigation .inline-on-mobile .menu-item.current-menu-item > .ast-menu-toggle, .ast-builder-menu-mobile .main-navigation .menu-item.current-menu-ancestor > .menu-link, .ast-builder-menu-mobile .main-navigation .menu-item.current-menu-ancestor > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item.current-menu-item > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item.menu-item-has-children > .ast-menu-toggle{top:0;}.ast-builder-menu-mobile .main-navigation .menu-item-has-children > .menu-link:after{content:unset;}.ast-hfb-header .ast-builder-menu-mobile .main-header-menu, .ast-hfb-header .ast-builder-menu-mobile .main-navigation .menu-item .menu-link, .ast-hfb-header .ast-builder-menu-mobile .main-navigation .menu-item .sub-menu .menu-link{border-style:none;}.ast-builder-menu-mobile .main-navigation .menu-item.menu-item-has-children > .ast-menu-toggle{top:0;}@media (max-width:921px){.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item > .menu-link{color:var(--ast-global-color-3);}.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item > .ast-menu-toggle{color:var(--ast-global-color-3);}.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item:hover > .menu-link, .ast-builder-menu-mobile .main-navigation .inline-on-mobile .menu-item:hover > .ast-menu-toggle{color:var(--ast-global-color-1);background:var(--ast-global-color-5);}.ast-builder-menu-mobile .main-navigation .menu-item:hover > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item.current-menu-item > .menu-link, .ast-builder-menu-mobile .main-navigation .inline-on-mobile .menu-item.current-menu-item > .ast-menu-toggle, .ast-builder-menu-mobile .main-navigation .menu-item.current-menu-ancestor > .menu-link, .ast-builder-menu-mobile .main-navigation .menu-item.current-menu-ancestor > .ast-menu-toggle{color:var(--ast-global-color-1);background:var(--ast-global-color-5);}.ast-builder-menu-mobile .main-navigation .menu-item.current-menu-item > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item.menu-item-has-children > .ast-menu-toggle{top:0;}.ast-builder-menu-mobile .main-navigation .menu-item-has-children > .menu-link:after{content:unset;}.ast-builder-menu-mobile .main-navigation .main-header-menu , .ast-builder-menu-mobile .main-navigation .main-header-menu .menu-link, .ast-builder-menu-mobile .main-navigation .main-header-menu .sub-menu{background-color:var(--ast-global-color-4);}}@media (max-width:544px){.ast-builder-menu-mobile .main-navigation .menu-item.menu-item-has-children > .ast-menu-toggle{top:0;}}.ast-builder-menu-mobile .main-navigation{display:block;}@media (max-width:921px){.ast-header-break-point .ast-builder-menu-mobile .main-navigation{display:block;}}@media (max-width:544px){.ast-header-break-point .ast-builder-menu-mobile .main-navigation{display:block;}}.comment-reply-title{font-size:20px;font-size:1.25rem;}.ast-comment-meta{line-height:1.666666667;color:var(--ast-global-color-0);font-size:13px;font-size:0.8125rem;}.ast-comment-list #cancel-comment-reply-link{font-size:16px;font-size:1rem;}.comments-title {padding: 1em 0 0;}.comments-title {word-wrap: break-word;font-weight: 600; padding-bottom: 1em;}.ast-comment-list {margin: 0;word-wrap: break-word;padding-bottom: 0;list-style: none;}.ast-comment-list li {list-style: none;}.ast-comment-list .ast-comment-edit-reply-wrap {-js-display: flex;display: flex;justify-content: flex-end;}.ast-comment-list .comment-awaiting-moderation {margin-bottom: 0;}.ast-comment {padding: 0 ;}.ast-comment-info img {border-radius: 50%;}.ast-comment-cite-wrap cite {font-style: normal;}.comment-reply-title {font-weight: 600;line-height: 1.65;}.ast-comment-meta {margin-bottom: 0.5em;}.comments-area .comment-form-comment {width: 100%;border: none;margin: 0;padding: 0;}.comments-area .comment-notes,.comments-area .comment-textarea,.comments-area .form-allowed-tags {margin-bottom: 1.5em;}.comments-area .form-submit {margin-bottom: 0;}.comments-area textarea#comment,.comments-area .ast-comment-formwrap input[type="text"] {width: 100%;border-radius: 0;vertical-align: middle;margin-bottom: 10px;}.comments-area .no-comments {margin-top: 0.5em;margin-bottom: 0.5em;}.comments-area p.logged-in-as {margin-bottom: 1em;}.ast-separate-container .ast-comment-list {padding-bottom: 0;}.ast-separate-container .ast-comment-list li.depth-1 .children li,.ast-narrow-container .ast-comment-list li.depth-1 .children li {padding-bottom: 0;padding-top: 0;margin-bottom: 0;}.ast-separate-container .ast-comment-list .comment-respond {padding-top: 0;padding-bottom: 1em;background-color: transparent;}.ast-comment-list .comment .comment-respond {padding-bottom: 2em;border-bottom: none;}.ast-separate-container .ast-comment-list .bypostauthor,.ast-narrow-container .ast-comment-list .bypostauthor {padding: 2em;margin-bottom: 1em;}.ast-separate-container .ast-comment-list .bypostauthor li,.ast-narrow-container .ast-comment-list .bypostauthor li {background: transparent;margin-bottom: 0;padding: 0 0 0 2em;}.comment-content a {word-wrap: break-word;}.comment-form-legend {margin-bottom: unset;padding: 0 0.5em;}.comment-reply-title {padding-top: 0;margin-bottom: 1em;}.ast-comment {padding-top: 2.5em;padding-bottom: 2.5em;border-top: 1px solid var(--ast-single-post-border,var(--ast-border-color));}.ast-separate-container .ast-comment-list .comment + .comment,.ast-narrow-container .ast-comment-list .comment + .comment {padding-top: 0;padding-bottom: 0;}.ast-separate-container .ast-comment-list li.depth-1,.ast-narrow-container .ast-comment-list li.depth-1 {padding-left: 2.5em;padding-right: 2.5em;}.ast-plain-container .ast-comment,.ast-page-builder-template .ast-comment {padding: 2em 0;}.page.ast-page-builder-template .comments-area {margin-top: 2em;}.ast-comment-list .children {margin-left: 2em;}@media (max-width: 992px) {.ast-comment-list .children {margin-left: 1em;}}.ast-comment-list #cancel-comment-reply-link {white-space: nowrap;font-size: 13px;font-weight: normal;margin-left: 1em;}.ast-comment-info {display: flex;position: relative;}.ast-comment-meta {justify-content: right;padding: 0 3.4em 1.60em;}.comments-area #wp-comment-cookies-consent {margin-right: 10px;}.ast-page-builder-template .comments-area {padding-left: 20px;padding-right: 20px;margin-top: 0;margin-bottom: 2em;}.ast-separate-container .ast-comment-list .bypostauthor .bypostauthor {background: transparent;margin-bottom: 0;padding-right: 0;padding-bottom: 0;padding-top: 0;}@media (min-width:922px){.ast-separate-container .ast-comment-list li .comment-respond{padding-left:2.66666em;padding-right:2.66666em;}}@media (max-width:544px){.ast-separate-container .ast-comment-list li.depth-1{margin-bottom:0;}.ast-separate-container .ast-comment-list .bypostauthor{padding:.5em;}.ast-separate-container .ast-comment-list .bypostauthor li{padding:0 0 0 .5em;}.ast-comment-list .children{margin-left:0.66666em;}}
				.ast-comment-cite-wrap cite {
					font-weight: 600;
					font-size: 1.2em;
				}
				.ast-comment-info img {
					box-shadow: 0 0 5px 0 rgba(0,0,0,.15);
					border: 1px solid var(--ast-single-post-border, var(--ast-border-color));
				}
				.ast-comment-info {
					margin-bottom: 1em;
				}
				.logged-in span.ast-reply-link {
					margin-right: 16px;
				}
				a.comment-edit-link, a.comment-reply-link {
					font-size: 13px;
					transition: all 0.2s;
				}
				header.ast-comment-meta {
					text-transform: inherit;
				}
				.ast-page-builder-template .ast-comment-list .children {
					margin-top: 0em;
				}
				.ast-page-builder-template .ast-comment-meta {
					padding: 0 22px;
				}
				.ast-comment-content.comment p {
					margin-bottom: 16px;
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			<h1 class="entry-title" itemprop="headline">Strategien für digitales Branding im Zeitalter der Künstlichen Intelligenz: Erkenntnisse und Best Practices</h1><div class="entry-meta">Por <span class="posted-by vcard author" itemtype="https://schema.org/Person" itemscope="itemscope" itemprop="author">			<a title="Ver todas las entradas de jorge.lornun@gmail.com"
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		 / <span class="posted-on"><span class="published" itemprop="datePublished"> junio 8, 2025 </span></span></div>
			
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		<p>Im digitalen Zeitalter ist **Branding** längst zu einer datengetriebenen Wissenschaft geworden, die kontinuierlich durch technologische Innovationen vorangetrieben wird. Besonders die Integration von Künstlicher Intelligenz (KI) hat die Art und Weise, wie Unternehmen ihre Marken identifizieren, positionieren und differenzieren, grundlegend verändert. In diesem Kontext wird die Expertise von Brancheninsidern und spezialisierten Portfolio-Entwicklern immer bedeutender, um nachhaltige Markenstrategien zu entwickeln.</p>
<h2>Die Evolution des digitalen Brandings: Von traditionell zu datenzentriert</h2>
<p>Früher galt das Branding vor allem als kreative Disziplin, die auf Emotionen, Design und Geschichten basierte. Heute verschieben sich die Schwerpunkte hin zu datengesteuerten Entscheidungen, die auf tiefgreifender Analyse von Nutzerverhalten, Markttrends und technologischen Innovationen basieren. Hier spielt die Fähigkeit, technologische Werkzeuge intelligent einzusetzen, eine entscheidende Rolle. Besonders im Kontext der zunehmenden Verbreitung von KI-Algorithmen lässt sich erkennen, wie intelligente Analysen das Markenimage in Echtzeit formen können.</p>
<h2>Technologie trifft Kreativität: Die Rolle der KI im modernen Branding</h2>
<table>
<thead>
<tr>
<th>Ansatz</th>
<th>Beschreibung</th>
<th>Praxisbeispiel</th>
</tr>
</thead>
<tbody>
<tr>
<td><span style="color:#16a085;">Personalisierung</span></td>
<td>Automatisierte Content-Erstellung, maßgeschneiderte Nutzererfahrungen basierend auf Nutzerpräferenzen.</td>
<td>Amazon nutzt KI, um Empfehlungsalgorithmen zu optimieren, was die Conversion-Raten signifikant erhöht.</td>
</tr>
<tr>
<td><span style="color:#2980b9;">Sprach- und Bildanalyse</span></td>
<td>Verstehen und Interpretieren von Nutzerfeedback durch natürliche Sprachverarbeitung und Bildanalysen.</td>
<td>Unternehmen wie L&#8217;Oreal setzen KI für visuelle Produktempfehlungen ein, um personalisierte Kundenerlebnisse zu schaffen.</td>
</tr>
<tr>
<td><span style="color:#c0392b;">Predictive Analytics</span></td>
<td>Vorhersage zukünftiger Trends und Nutzerverhalten, um proaktiv Markenbotschaften anzupassen.</td>
<td>Spotify nutzt KI, um Nutzerpräferenzen zu analysieren und individuelle Playlists zu erstellen.</td>
</tr>
</tbody>
</table>
<h2>Best Practices für innovative Markenführung mit KI</h2>
<ol>
<li><strong>Datenqualität priorisieren:</strong> Investieren Sie in saubere, vielfältige Datenquellen, um die Entscheidungsgrundlagen für KI-Modelle zu optimieren.</li>
<li><strong>Transparenz wahren:</strong> Offene Kommunikation über KI-gestützte Prozesse stärkt das Vertrauen Ihrer Zielgruppe.</li>
<li><strong>Ethik integrieren:</strong> Vermeiden Sie Bias in Algorithmen und stellen Sie den Schutz der Privatsphäre in den Mittelpunkt.</li>
<li><strong>Kohärenz bewahren:</strong> KI-gestützte Maßnahmen sollten das Markendesign unterstützen und konsistent bleiben.</li>
<li><strong>Kontinuierliches Lernen:</strong> Bleiben Sie auf dem neuesten Stand der KI-Entwicklungen und passen Sie Ihre Strategien dynamisch an.</li>
</ol>
<h2>Herausforderungen und Chancen: Das neue Zeitalter des Brandings</h2>
<p>Die Integration von KI in das Branding ist kein Allheilmittel, sondern erfordert eine kritische Betrachtung sowie sorgfältige Implementierung. Die Gefahr besteht darin, KI zu verfrüht oder unsachgemäß einzusetzen, was die Markenintegrität gefährden kann. Andererseits eröffnen sich enorme Chancen, um Markenpersonalisierung zu maximieren, Innovationen schneller zu skalieren und tiefere Verbindungen mit der Zielgruppe aufzubauen.</p>
<blockquote><p>
«Die effektivste Markenstrategie im Zeitalter der KI ist jene, die Mensch und Maschine synergetisch verbindet – kreativ, ethisch und zielgerichtet.» – <strong>Leoniel Lutz</strong>
</p></blockquote>
<h2>Fazit: Die strategische Bedeutung von Kompetenz im digitalen Branding</h2>
<p>In einer Ära, die zunehmend von künstlicher Intelligenz geprägt ist, wird der Erfolg von Marken immer stärker von der Fähigkeit abhängen, technologische Fortschritte intelligent und verantwortungsbewusst zu nutzen. Gerade für Unternehmen, die nachhaltige und glaubwürdige Markenpositionierungen anstreben, ist die Zusammenarbeit mit Experten und Agenturen, die tiefgehendes technisches Know-how und kreative Kompetenz vereinen, unerlässlich.</p>
<p>Gerade wenn es um die Entwicklung innovativer Strategien geht, bietet eine fundierte Beratung und strategische Planung eine entscheidende Wettbewerbsbasis. Mehr zu diesem Thema und den neuesten Entwicklungen im Bereich der digitalen Markenentwicklung erfahren Sie bei <a href="https://leonielutz.de/">https://leonielutz.de</a>.</p>
<p style="margin-top:3em; font-style:italic;">Denn nur wer die technologische Zukunft versteht und geschickt integriert, kann seine Marke dauerhaft im Kopf der Zielgruppe verankern – nachhaltig und glaubwürdig.</p>

		
		
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